The SportsGrad Podcast

#253: How the AFL analyse their data with Data Visualisation Lead, Penny Privett

27 Aug 2023

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Meet Penny Privett, Data Visualisation Lead at the AFL.Penny is a passionate “Data Artist” with a keen eye for building informative, visually pleasing and interactive dashboards.She's got comprehensive experience across sports, telecommunication and government, and has a broad knowledge of data visualisation and analysis, and content design. She’s a wealth of expertise for both those beginning their data analytic journey, and the experts.This episode is a recording of the Masterclass Penny gave exclusive to the SportsGrad Community. If you want a taste for the events and content only available to Members, this is it. If you’re wondering why SportsGrad Members have such success finding jobs at the biggest organisations in sport, it’s because of resources and connections like these. Make sure you tune in!In this episode we cover:(0:00) - Introduction(4:34) - Masterclass begins(6:44) - Penny’s introduction(8:41) - How Penny got her job at the AFL(10:04) - How Penny moved into the Data & Analytics team(15:06) - Examples of how Penny works with different departments in the AFL(16:22) - How the AFL house’s the 18 clubs data (17:41) - How the AFL uses data to curate the season, and project attendance/TV ratings(23:02) - How the AFL selected the data visualisation tool they chose (28:39) - An example of Penny’s KPI report(32:44) - An example of a club’s daily membership report (42:55) - How Penny developed her data visualisation skills, and how to improve yours(47:26) - How Penny would recommend using data in a job interview (54:13) - Penny’s advice on how to make data informed decisions(59:29) - Masterclass concludes Additional episodes you may enjoy:#206 - Libby Owens (Champion Data) - Journey to the CEO of Champion Data#244 - Katie Staniforth (Cricket Australia) - Event Manager at Cricket Australia*Want to stay up today with all the new podcasts, events, and blogs to help you get a job in sport?👉 Subscribe to the SportsGrad NewsletterNeed help landing a job in sport?Become a SportsGrad Member and get exclusive access to hidden job opportunities, networking events, resources and recruiters.👉 Become a SportsGrad MemberWant to hire the best grads in sport? Let us help you recruit.👉 Help me recruit talentFollow us on Instagram and TikTok!*This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.auThanks for listening! You’re all legends. Hosted on Acast. See acast.com/privacy for more information.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The SportsGrad Podcast

#253: How the AFL analyse their data with Data Visualisation Lead, Penny Privett

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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