#191 - GNC’s Next Big Thing: Plink! and Green Regimen’s Winning Formula

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Recorded09 Apr 2025

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In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Luke Montgomery-Smith, co-founder of Plink!, and Tyshawn Bryant, founder of Green Regimen, to unpack their incredible journeys through GNC’s Next Big Thing competition. From the initial application process to standing on shelves nationwide, Luke and Tyshawn share what it took to win, what they learned working with a major retailer, and how they’ve continued to grow post-launch.Hear how Plink! scaled from Vermont startup to national hydration contender, and how Green Regimen broke through with plant-based protein in GNC’s evolving wellness space. Whether it’s walking into GNC stores to personally connect with staff or mastering the retail pitch, this episode is packed with insights for any CPG founder looking to take their brand to the next level.Don’t miss this behind-the-scenes look at how hustle, strategy, and timing can lead to big wins.Thinking of applying to the next GNC Next Big Thing?Apply to GNC x Startup CPG NEXT BIG THING, deadline of 4/30: https://bit.ly/gncnextbigthingListen in as they share about:Luke Montgomery-Smith (Plink!)Applying to GNC's Next Big ThingThe Expo West ConnectionPitching at GNC HQWhat It Takes to Win as a StartupFrom End Cap to Permanent Shelf PlacementBuilding Relationships with GNC Store StaffThe Power of Strategic Retail PartnershipsFundraising Momentum After the WinTyshawn Bryant (Green Regimen)Why he Almost Didn’t ApplyUnderstanding the New GNCCreating a Standout Submission VideoThe Surprise Win for All FinalistsHow to Make the Most of a Retail TestIn-Store Demos and Customer EducationAdapting to Different Customer SegmentsEpisode Links:Website: https://greenregimen.com/ LinkedIn: https://www.linkedin.com/in/greenregimen/Website: https://drinkplink.com/LinkedIn: https://www.linkedin.com/in/lukejms/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

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