Bonus - Startup CPG's New Innovation Section @ UNFI Selling Shows

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Recorded07 Jun 2025

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In this episode, Daniel Scharff shares an exciting new opportunity for emerging CPG brands: the Startup CPG Innovation Section at the upcoming UNFI Selling Shows. For the first time ever, Startup CPG is partnering with UNFI to showcase innovative brands not yet working with the distributor — offering 10 free tabletop spots at their July shows in Las Vegas (July 15–17) and Mohegan Sun (July 29–31).Daniel explains why this opportunity is a game-changer, highlighting the exclusive access to top retailers and UNFI team members, and how distributor account managers can play a critical role in brand success. He also shares personal insights from his own experience exhibiting at these shows and building vital industry connections.🗓️ Application deadline: June 10 at 8:00 AM👉 If you're a CPG brand not currently in UNFI’s distribution centers, don’t miss this chance to get in front of key industry decision-makers.To learn more and apply, check out details in the Startup CPG slack (sign up at startupcpg.com)Listen in as they share about:Partnership AnnouncementEvent DetailsWest/Central Show (Las Vegas)East Show (Mohegan Sun)Opportunity for New BrandsFree Tabletop SpacesRetailer ExposureStrategic AdvantageHow to ApplyDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

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