The Startup CPG Podcast
Episodes
Co-Man Contract Pitfalls
17 Jan 2022
Contributed by Lukas
What are the major watch-outs for a co-man contract? What should be there, and what shouldn't? What's boilerplate, and what might hurt you and the rel...
Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar
07 Dec 2021
Contributed by Lukas
The earliest records of herbal tea date back nearly 5,000 years, yet when Zahira Marmar moved her family to the US from St Martin, she could not find ...
Digital Sampling with Social Nature
15 Nov 2021
Contributed by Lukas
79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Tod...
Building Strategic Partnerships with Mondelēz International's SnackFutures
10 Nov 2021
Contributed by Lukas
Have you heard of Oreos? Ritz? Cadbury? Then you know just a few brands in the portfolio of Mondelēz International, one of the largest snack companie...
Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon
25 Oct 2021
Contributed by Lukas
With 200 million prime members worldwide and 60% of online purchases starting with an Amazon search, CPG brands can't ignore the opportunities availab...
Move over coconut water - Pricklee cactus water brings health, happiness, & hydration
11 Oct 2021
Contributed by Lukas
Health. Happiness. Hydration. Did you know the fruit of a cactus could help bring you all three? That’s why Kun Yang and four of his other pharmacis...
Bonus: Expo East 2021 Panel Debrief
02 Oct 2021
Contributed by Lukas
We’ve got a bonus episode for you! Expo East 2021 took place Sept 22-25 at the Philadelphia Convention Center. Startup CPG founder, Daniel Scharff ...
How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola
30 Aug 2021
Contributed by Lukas
Kirk Visola is an active member of our Startup CPG community with a heart for sharing his design expertise and helping people navigate the complex wor...
Meet Season 3's New Host - Jessi Freitag
09 Aug 2021
Contributed by Lukas
It’s been my pleasure to be the host of Season 2, and now it's time to pass the torch for Season 3! This episode is to introduce you to Startup CPG'...
Nemi, The Original, All-Natural Crunchy Cactus (Nopales) Snack
14 Jun 2021
Contributed by Lukas
Nopales, or cactus in English, is one of the oldest plants in Mexico, it's been said that nopales was grown and eaten in Central Mexico before the Spa...
Janie's Life-Changing Baked Goods
24 May 2021
Contributed by Lukas
Janie's Life-Changing Baked Goods has been transforming lives, including her own. Janie credits baking as giving her hope after she struggled with add...
Vervet's Canned Craft Cocktails are Harnessing the Cultural Wealth of California
10 May 2021
Contributed by Lukas
Sparkling craft cocktails from the heart of Los Angeles. Vervet is harnessing the cultural wealth of California and Co-Founder, Tuan Lee, is set on re...
3 Steps to Refining Your Brand Through Testing
26 Apr 2021
Contributed by Lukas
If your brand is feeling a bit stuck in a rut, not quite connecting with consumers, or if you're struggling to set yourself a part from competitors, i...
Create All-Natural Cocktails in 2 Minutes with Steep't
12 Apr 2021
Contributed by Lukas
Never mix your cocktails from scratch again. Meet Alison Nathenson, co-founder of Steep't cocktails. Alison and her partner Chole are making it easier...
Taking Your Brand International
29 Mar 2021
Contributed by Lukas
If you are new around here, we are a community dedicated to helping young CPG brands succeed. We do this a few ways like giving access to phenomenal...
CONSUMER PROFILE: Midwest Millennial Mom Leaning Into Sustainable Foods
15 Mar 2021
Contributed by Lukas
Meet Emily, a midwest mom, MBA-student and professional who is leading her family's journey to sustainable foods. Listen as we spotlight an array of c...
Dip Into Paradise with Founder Emily Edwards
01 Mar 2021
Contributed by Lukas
What if I told you there is a sweet icing dip made from plant protein powder…and it’s actually tasty?! Well believe me, it’s paradise in a jar. ...
How To Build A Sustainable Brand On Shopify
15 Feb 2021
Contributed by Lukas
In a crowded marketplace where anyone can open a Shopify site to sell a product, you have to fight for attention. On today’s episode we will hear fr...
CONSUMER PROFILE: This Plant-Based Eater Reads Every Label
08 Feb 2021
Contributed by Lukas
Meet Brianna, a self-described plant-based, pescatarian and an avid label reader. She's new to city life and enjoying the easy access to new cultures,...
Poppilu's Founder Melanie Kahn Is As Bold As Her Lemonade
01 Feb 2021
Contributed by Lukas
Melanie Kahn, founder of Poppilu Lemonade, shares how she’s been able to land on the shelves of top retailers like Walmart & soon to be Target. ...
Meet Our New Host
25 Jan 2021
Contributed by Lukas
Meet Jennifer Yepez-Blundell, the new Startup CPG podcast host. Jennifer has an eternal curiosity for brands who are building better-for-you products ...
Nacho Average Podcast with Lauren Joyner, Founder of Loca Foods
21 Nov 2020
Contributed by Lukas
Lauren Joyner is the CEO and Founder of LOCA Foods. LOCA's first product is a plant-based nacho sauce for the 21st century, made from potatoes. Lauren...
Season 2 Trailer - What's Next for Startup CPG?
21 Nov 2020
Contributed by Lukas
Startup CPG is a community of passionate people who love to build products that make our bodies happy, and our world healthy. In less than a year our ...
Ep. 11: Sculpting Your Business with Operations Mastery with John Schiaroli, President and Founder of Armatura Company
21 Nov 2020
Contributed by Lukas
John Schiaroli loves using his years of experience in operations to support young brands as they are being molded. He builds operational frameworks fo...
Ep. 10: Garlic + Lemon + Love = Goodness with Mariam Elghani, founder of Garlic Goodness
22 Sep 2020
Contributed by Lukas
How do you bring a traditional product to market while maintaining the integrity of family tradition? Meet Mariam Elghani, founder of Garlic Goodnes...
Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up
29 Aug 2020
Contributed by Lukas
Are you thinking about selling your products online, direct to consumer? Not sure if you should start selling on Amazon, on your own website, or somew...
Ep. 8: Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine
13 Aug 2020
Contributed by Lukas
Improving something should be inherently innovative, but within the food and beverage world, what really fuels the "better for you" space? As a young ...
Ep. 7: "You had me at wine" - Gregorio Santiago, on shifting your mindset from product to brand
30 Jul 2020
Contributed by Lukas
What really makes a product stand out to investors and customers? Gregorio Santiago has spent his career getting to know the ins and outs of what make...
Ep. 6: Co-Mans and Co-Packers 101 - Don't Skip the Small Stuff with Matt Suggs of PartnerSlate
25 Jun 2020
Contributed by Lukas
What is a Co-Man, Co-Manufacturer, or Co-Packer? If you’re a budding CPG business, should you consider partering with one to save overhead? Turns ou...
Ep. 5: Flavor Unites with Clara Paye of UNiTE Foods
07 Jun 2020
Contributed by Lukas
Today's episode is a conversation with Clara Paye, Founder of UNiTE Food. UNiTE packs globally inspired flavors and wholesome, gluten-free ingredients...
Ep. 4: The Power of Partnerships with Caroline Cotto, COO of Renewal Mill
29 May 2020
Contributed by Lukas
Partnerships come in many forms and, with a little creativity, can present themselves in pretty unique ways! In this episode, we sit down with Carolin...
Ep. 3: Lessons on Authenticity with Co-Founder of Oatly and Good Idea Drinks, Bjorn Oste
04 May 2020
Contributed by Lukas
Oatly founder Bjorn Oste is launching a new functional beverage, Good Idea Drinks. Bjorn and I discuss what he learned about building an authentic bra...
Ep. 2: Bissy Energy Drink - The Real Kola with Zach En'wezoh
04 May 2020
Contributed by Lukas
This episode features Zach En'wezoh, the Co-Founder and Head of Product for Bissy Energy. They're creating social equity for small holder farmers in N...
Ep. 1: What the F is a Broker?! with Jake Huber
28 Apr 2020
Contributed by Lukas
Everyone is asking... what does a sales broker do, anyway? Are they worth incorporating into your business model, and if so, when? Jake Huber from The...
Welcome to the Startup CPG Podcast
24 Apr 2020
Contributed by Lukas
A brief introduction to the Startup CPG Podcast, from your host, Amanda Rodriguez, and Daniel Scharff, founder of the Startup CPG Network.