Today Greg is joined by DTC marketing legend Nik Sharma. In this episode, Nik and I look at the best and worst DTC brands on the internet. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comNik Sharma:https://www.nik.co/https://twitter.com/mrsharmaSHOW NOTES:0:00 - Intro6:17 - What The Honest Company is getting wrong10:25 - A DTC brand that is getting it right (Cadence)29:37 - Nik's favorite creator-led DTC brand (Rare Beauty)

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“What did the council decide on item 42?” — answered with the speaker and the moment.