Today Greg is joined by Josh Dorkin, the founder of Bigger Pockets, a community helping millions of members learn how to invest in real estate. In this episode, Greg and Josh talk about Josh's (sometimes) cautionary tale about the grind of building a community out of nothing. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comJosh Dorkin:https://www.biggerpockets.com/https://twitter.com/jrdorkinSHOW NOTES0:00 - Intro1:00 - The story behind Bigger Pockets12:40 - Building an audience vs. Building a community15:45 - Biggest challenges of running a community18:18 - Protecting your brand23:00 - Responsible monetization28:44 - Creating products32:57 - You don't need to be an expert41:32 - Stop comparing 47:47 - Josh's cautionary tale

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“What did the council decide on item 42?” — answered with the speaker and the moment.