How I use Claude Code + MCPs to run my marketing
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What is the main topic discussed in this episode?
Let's be real. It's two parts. We give you a startup idea that I really love. And then we also explain what marketing agents are, how you can set them up. What are the tools you need to understand if you actually want to be a marketing agent manager? And Cody Schneider just does an incredible job on this episode of explaining everything end to end. So enjoy the episode and I'll see you at the end.
Thank the good Lord that Cody Schneider is back on the podcast. Cody, by the end of the episode, what are people going to get out of this?
Now I'm gonna show you and like share everything that you need to actually deploy real marketing agents. And I'm not talking about some like Zapier automation workflow that's linear. I'm talking about like code in the cloud that's making decisions off of your live business data. And then I'm also gonna give you three businesses that are concrete. So you can basically feel like, okay, what these agents actually look like for a specific company type. So you're gonna walk away with three business ideas, And also the agents that you should potentially deploy for them, how to actually deploy them for them so you can grow the company autonomously.
As you say, may the MRR gods be with us. Blessed be thy name. Let's go.
Awesome, man. Cool. So I think just to start out, what is a marketing agent? I see this thrown around so much and it drives me nuts. And I've talked to so many people that I talk huge game on the internet and then you actually get down to the brass tacks with them on a conversation. You're like, you're so... Full of shit, just to be blunt. So to me, like, what is it? What is a marketing agent? It has to be three things. It's like you have to solve the data problem to like give the agent unified data clarity of like the whole pipeline. And then you have to be able to have the agent autonomous, like autonomously making decisions. you know, on some type of cadence, like with like a thinking loop in it, right?
So in practice, like the infrastructure that's necessary for that, you got to build a data pipeline, a data warehouse, and then have like the ability to host these agents in the cloud. And when I say an agent, like it doesn't have to be this like AGI Hermes thing, right? Like where it can... think on its own. I actually don't want that. I want something that is doing a process for me and then looking at the data and then basically improving based off the data that's getting back from it. So I just want to define that really quickly for the audience because I think that there's so much out there that's like, this is a totally autonomous agent that's running your your like entire marketing stack. And it's like, no, it's not like this N8N workflow.
I guarantee you is not entirely running your marketing stack. But in contrast, like I can, and we like, we'll talk about this today. Like you can make an agent entirely run Facebook ads now. And I'm talking about like, it is researching the pain points. It is researching the outcomes of your target customer. It's making creative that's on brand, both statics and also like AI avatar UGC. It's publishing that content into your Facebook ads account. It's turning off the losers. It's promoting the winners. And then it's going in a feedback loop where it's like, OK, what what is actually working? And how do I go and basically make more content like the best performers? And I'll talk through all that today and try to show you as much as I can.
It's not not really easy to show because it's just like code. But anyway, we'll go through that. So, yeah. And then just to jump into the first business that I want to talk about to use is kind of like just a sandbox for like, how would you actually build and deploy these agents for this like this company type business? is AI for WordPress. I've talked about this before online, but I have actually pitched three startup founders this that are like, we got into YC, we don't know what to pivot into. And they always just are like, no, I don't want to do this. So I just want to hit on this idea.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–8:35
2
What does Cody define as a true marketing agent and its three core requirements?
8:35–17:13
3
Why is an AI-first plugin for WordPress a promising startup idea?
17:13–24:42
4
Which existing WordPress plugins can be made AI-first and how would they change?
24:42–37:46