The Startup Ideas Podcast
How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views
04 Oct 2025
Chapter 1: What is the main topic discussed in this episode?
In this episode, I go through how you can actually come up with Sora 2 concepts that are going to resonate with people.
Chapter 2: What unfair advantage does Sora 2 provide for video creators?
Because you want to create an internet audience, you know that Sora 2, the AI video piece of it, is a key part of that, but you don't know how. So today I'm going to walk you through my entire workflow for using Perplexity, using Cloud, and how you can actually write prompts that give you Hollywood-level output...
Chapter 3: How can Perplexity be used as an effective research tool?
that have the highest likelihood of success. And this is for anyone who wants to go viral, wants to build an audience, but doesn't know how. Here's a tutorial that, you know, within five minutes, you'll be able to get 10 incredible concepts for whatever it is you're working on.
Chapter 4: What process does Claude follow to generate video concepts?
This is the sort of thing that is going to help you go viral. This episode is all about that. Enjoy the episode and I'll see you in there.
Chapter 5: How do you evaluate video concepts for viral potential?
Today, we're going to talk about how to use Sora 2 to actually come up with viral videos. And why does it matter? Because if you're able to create viral videos using Sora 2, then you're going to be able to own a lot of attention.
If you have a lot of attention, you'll be able to create startup ideas that sell to that attention. Consumer mobile apps, SaaS products, micro SaaS, and it'll make your life a lot easier.
Chapter 6: What steps are involved in implementing prompts in Sora 2?
It actually is an unfair advantage, right? Everyone says that distribution is the new And today we're going to talk about how to use perplexity, how to use Claude, how to use Sora 2 to actually come up with ideas that are going to rip. And I think that, you know, if you stay to the end, you will have an unfair advantage around success.
how to actually surgically come up with prompts for Sora 2 that have a higher likelihood of success. And that's the sauce, right? If you understand how to do that, your startup will more likely work. People who understood how to use YouTube in 2006 to 2012 did better than people who didn't.
Chapter 7: What common mistakes do creators make when generating video ideas?
People who understood how to use Instagram from 2012 to 2019 did better than people who didn't know how. People who understood how to use Twitter in 2019 to 2023 didn't. you know, created massive, massive media empire. So today's episode, I'm going to share everything with you, how I would do it, my entire workflow.
I'm going to go through an example of how I created an ad for my startup, ideabrowser.com. And yeah, by the end of it, you'll be able to copy this and start, you know, I wouldn't say going viral because this is a framework for going viral.
Obviously, not every one of these are going to go viral, but it's going to give you the muscle for how to create videos that have a higher likelihood of success. So let's get into it. The first thing is you're going to want to go to perplexity. So for perplexity, we basically want to use perplexity as a research agent. So what we're going to do... is we're going to say, I run a startup.
In my case, this is what it does. Gives validated startup ideas, trends, et cetera. It's called ideabrouser.com. I need to create short form video that will go viral. To do that, I need scroll stopping concepts for my audience of entrepreneurs building mostly software.
Chapter 8: How can you optimize prompts for better results with Sora 2?
The ones who long for the idea of owning a SaaS that spits out cash. What kind of short form will get this engagement for this audience? Show examples and give frameworks. By the way, in this entire episode, if you go to the show notes, I'll include notes so you can download these notes so you don't have to have the prompts for you.
And you can just replace Idea Browser with whatever it is you're doing, right? And the other important thing about this prompt is it says the... It says what the audience actually wants, right? What is the main goal of the audience? The people who sign up to Idea Browser, one of the things that we learned is that the people, they want to build software products. They want to build mobile apps.
They want to build SaaS. They don't know how or they're looking for ideas to get their creative juices flowing. So whatever it is for you, what is the main motivation for why people are signing up to your product? So you use Perplexity as this research agent, and it spits out... By the way, deep research. I should mention that.
So if you don't know, the deep research button is over here at the bottom. You don't necessarily need to use Perplexity. You can use ChatGPT, deep research. You can use Grok, deep research. I just find that... You know, this one, Perplexity Deep Research is a little better for this specific use case.
So now that you've got, it says like your core psychology behind viral entrepreneur content, high arousal emotions, validation seeking, FOMO, pattern recognition, it starts giving these scroll stopping video frameworks. So it says... The contradiction hook. This leverages the brain's attraction to unresolved tension. I'm broke, but I'll show you my 50K MRR SaaS.
Zero coding skills, but built 100K SaaS in six months. So it gives you all these different frameworks that if you're listening to this, probably resonates with you in some way. or, you know, you've seen it at least before. And it basically breaks down, okay, here's what's most likely to go viral. Micro tutorials, set up a SaaS analytics in 60 seconds, real numbers reveals.
So, you know, Stripe MRR growth charts. So it, you know, the point is it breaks down all these different frameworks. It gives you ideas and different content formats. And then what you're going to do is, is you're literally going to copy this and you're going to ingest it into Claude. I actually call it Claude because that's the French way of saying it.
But just so the comment section doesn't yell at me for this video, I'm going to call it Claude. You win. You win comment section on this one. So you basically want to copy and paste all that deep research to start generating concepts with Claude. And we're actually going to use Claude. Damn, I said Claude. We're actually going to use Claude to write the Sora prompts.
So basically, that's how we're going to do this. We're going to use Perplexity for the research agent. We're going to use Claude to write the Sora prompts. And then we're going to use Sora to actually obviously produce the content. And then you can always go back to Perplexity and Claude to refine your prompts over time. So let's go ahead and...
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