Join me as I chat with Joseph Choi, Founder of Viral App Founders Community, as we discuss his frameworks and strategies for finding and building profitable Consumer Apps. Learn his step-by-step formula to building and growth hacking apps. Episode Timestamps: 00:00 Intro04:01 Ecom Marketing Strategies applied to Consumer Apps11:07 TikTok Shop Affiliate Center = goldmine for app ideas22:16 Profitable Niches that are Underserved33:26 Influencer Marketing 2.040:58 Capitalize on internet "cults" & movements1) TikTok organic = BIGGEST underpriced distribution channel right now- Cost of creating & distributing content = low- Potential reach for consumer apps = high- Time to leverage this opportunity! 2) E-commerce tactics are invading the app world- Remember Tabs Chocolate? 0 to $10M/year with mass UGC creators- Now these tactics are being used for consumer SaaS - Higher margins + better exit multiples = Bigger Opportunity3) Carousels perform better than Short-form video on TikTok?!- Surprising trend: Photo carousels are CRUSHING IT- Easier to create + more scalable than talking head vids- Pro tip: Use Midjourney for quick, eye-catching visuals 4) TikTok Shop Affiliate Center = goldmine for app ideas- Find top performers in any niche- Build apps to help them sell better- Get free marketing from influencersWin-win-win situation! 5) High LTV niches are UNDERSERVED on TikTokThink: Golfers, poker players, niche sportsExample: Golf swing analysis app- 10k downloads / month- $70k revenue / month- Huge potential for more!6) Myth: TikTok users are all young- Reality: Diverse demographics, especially in niche content- Serve content to underserved niches = Underpriced reach7) Rethink influencer marketing for TikTok- Old way: Pay for followers- New way: Hire creators as ACTORS, not for their audience- TikTok algorithm favors good content, not follower count 8) Capitalize on internet "cults" & movementsExamples:- Looksmaxing (YouMax app)- Make money online (Crayo app)1. Find passionate communities without products2. Build the app they need 3. Profit Bonus tip: Product quality is CRUCIALNail your metrics before scaling marketing efforts!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasWork with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co/Stop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JOSEPH ON SOCIALViral App Founders Community: https://whop.com/viral-app-founders/X/Twitter: https://x.com/JosephKChoiLinkedIn: https://www.linkedin.com/in/choi-joseph/

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“What did the council decide on item 42?” — answered with the speaker and the moment.