How to Build a Swipe File and Steal Like an Artist

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss how to build swipe files and how to remix successful strategies. Jordan breaks down why these marketing funnels work and the anatomy of a successful funnel. Episode Timestamps: 00:00 Intro01:27 Why build Swipe Files04:00 Example 1: Tweets08:40 Example 2: DTC Product 12:10 Example 3: Thumbnails14:47 Example 4: Landing Page18:46 The Anatomy of a Funnel22:22 Example 5: Email Followup 26:13 Example 6: Digital Lead Magnet28:57 Example 7: IRL Lead Magnet30:26 Creating a Got Got Swipe File31:14 Innovating on Pricing31:33 Micro SaaS idea: AI Agent Funnel Scraper 1) We see 4,000-10,000 ads daily. Turn that consumption into creation with a swipe file.The best way to learn how to sell? Study how YOU got sold.Create a "got got" file - save anything that makes you take action (click, share, buy).2) Use My Mind to easily save & organize inspiration:• Chrome extension for quick saves• Tag system for easy retrieval• Serendipity feature to surface random inspoBeats bookmarking tweets you'll never see again!3) Look for pattern interrupts & scroll-stoppers.Example: Not Fried chicken ice cream Lessons:• Combine unexpected elements• Use high contrast visuals• Mix hot & cold conceptsApply this thinking to your digital products!4) Anatomy of a killer funnel:• Top: Free value (content, lead magnets)• Middle: Nurture (email sequences, surveys)• Bottom: Convert (calls, buy buttons)Key: Top should be ALL about THEM. Only talk about yourself at the bottom.5) IRL to URL: Don't forget offline lead gen!Tiago Forte's "Building a Second Brain" book:• Bonus chapter accessed via URL in book• Segments readers for targeted offersThink: How can you bridge physical & digital worlds?6) Innovation isn't just about product. Consider:• Marketing innovation• Pricing model innovationExample: Sublime app's "pay what you want" modelCould this work for your biz?7) Micro SaaS idea: AI Agent Funnel Scraper Automatically collect & analyze:• Email sequences• Sales funnels• Marketing tacticsBuild a searchable database of winning strategies to remix!8) Remember: Everyone's seeing "cool stuff" daily. You just need to train yourself to notice & capture it.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coStop Building Websites That Look Good But Don’t Sell: https://www.designscientist.com/design-store?b=https://www.designscientist.com/FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JORDAN ON SOCIALX/Twitter: https://x.com/jrdnmixLinkedIn: https://www.linkedin.com/in/jordan-mix1/

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