Join me as I chat with Jonathan Courtney to discuss the mechanics of a successful sales funnel. He explains how funnels work to transform cold prospects into customers by warming them up through a strategic sequence of offers. The conversation covers both self-liquidating funnels (where initial purchases cover ad costs) and webinar funnels, with practical advice on implementation for different business models. Timestamps: 00:00 - Intro 01:01 - Why Funnels matter 02:26 - Demo of Facebook Ad Library to find competitors' funnels 04:00 - Walkthrough of the actual funnel pages and sales process 20:35 - Discussion of webinar funnels for software products Key Points: • Jonathan shares details of a self-liquidating funnel that generated $180,000 upfront and approximately $300,000 on the backend in just two weeks • The funnel structure includes a low-cost entry product ($6.99 book) with strategic upsells that qualify potential customers for sales calls • Jonathan explains how to reverse-engineer funnels by identifying customer transformation goals and creating irresistible offers • Live webinar funnels are presented as an effective strategy for selling software products without requiring heavy discounting The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ AJ&Smart: https://ajsmart.com

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.