Today Greg is joined by JT Barnett, a digital creator and founder of BarnettX and CreatorX, where he helps SMBs and Fortune 500 companies create content. In this episode, Greg and JT talk about viral growth versus slow growth, tools and workflows, and creators you should be following. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comJT Barnett:https://barnettx.com/jthttps://www.tiktok.com/@jtbarnettSHOW NOTES:0:00 - Intro0:47 - TikTok trends vs TikTok storytelling5:26 - How to think about branding19:23 - Creators to watch28:04 - Tools and workflows for short-form content35:11 - JT's favorite creators and why

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“What did the council decide on item 42?” — answered with the speaker and the moment.