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The Startup Ideas Podcast

I Built an AI Agent Company (From Scratch)

26 Mar 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 25.916 Greg Isenberg

Thank you so much. And it's an open source project that's building the orchestration layer for exactly that, hiring a team of AI agents.

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Chapter 2: What is Paperclip and how does it work?

26.497 - 29.141 Greg Isenberg

So I sat down with Dota. He's the creator.

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Chapter 3: How do you choose a startup idea for a demo using Paperclip?

29.601 - 43.584 Greg Isenberg

And it's one of the first times he's publicly talked about how to use his product. We broke down exactly how to use Paperclip in practice and what a zero human company could actually look like using Paperclip.

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Chapter 4: What are the steps to set up your AI agents?

43.864 - 45.006 Greg Isenberg

Enjoy the episode.

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Chapter 5: How do you effectively hire your first agent and create a plan?

53.558 - 61.849 Greg Isenberg

Doda is here. Well, his AI avatar is here. And we're going to be going through Paperclip, the viral, you know, what are you calling it?

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62.53 - 75.027 Dotta

Yeah, so it's a agent orchestrator for zero human companies. So it's a tool that you can use to put in your ideas and manage a company of agents.

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Chapter 6: What are the best practices for agent configuration and persona setup?

75.462 - 78.886 Greg Isenberg

Okay, and by the end of this episode, what are people going to get out of this?

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79.227 - 89.319 Dotta

Yeah, so by the end of this episode, you will be able to know how to get Paperclip up and running and use it to manage a team of AI agents to help you with your business.

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90.28 - 101.233 Greg Isenberg

Okay, and you're not going to hold back from people, right? You're going to give us the unfiltered how to get started, how to get the most out of it, and maybe where the future of this product is going, right?

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101.348 - 108.583 Dotta

Absolutely. Yeah, I'll give you my best tips. You know, I think there's a lot of tricky things when it comes to using AI agents. And we'll talk about it.

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Chapter 7: How can you ensure top-quality output from your AI agents?

108.603 - 114.294 Dotta

We'll talk about ways to keep them moving. We'll talk about ways to get quality work. I'll give you all my best details.

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115.537 - 119.405 Greg Isenberg

And just I have to ask, like, why are you an avatar?

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Chapter 8: What is the significance of token spend tracking and subscription usage?

119.625 - 121.99 Greg Isenberg

And why are you not showing your face?

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122.476 - 143.23 Dotta

Oh, yeah. So before I worked on Paperclip, I was working in NFTs and the Dota persona has just been my online persona ever since. Okay. You know, Naval always says the best outcome is to be famous, but nobody knows you.

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144.717 - 151.852 Greg Isenberg

I understand. And listen, you got good hair, so I'm not judging. All right, let's get into it.

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152.293 - 173.396 Dotta

All right, yeah. So let me talk about Paperclip. So Paperclip, here, I can show you this dashboard. This would be the dashboard that I use to manage Paperclip itself, which is pretty involved. So let's take a step back. So The idea with Paperclip is it is a tool for, the tagline is zero human companies. Now, I think that is maybe a bit aspirational.

173.416 - 198.687 Dotta

I'm sure you guys have seen tools like Pulsia where you give it your credit card, it creates... business ideas for you. And Paperclip is designed to have a little bit more control right now because it's designed for work that you're really accountable for doing. The idea behind Paperclip is that you're really managing your business goals.

198.97 - 211.553 Dotta

So it's not, you know, on one end, you might have something like Pulse, it's totally automatic. On the other hand, you might have like an AI coding tool where there's a bunch of tabs open and you're managing pull requests. With Paperclip, your idea is you're going to manage business goals.

211.593 - 230.842 Dotta

You define your goals, you hire a team, and then you approve what they're doing and they go and they work on it. An interesting thing about Paperclip is that it's bring your own bot, right? So you're already starting to see the labs come up with project management tools. You have OpenAI, you have Anthropic. With OpenAI, they have Symfony.

230.902 - 254.215 Dotta

With Anthropic, of course, they're releasing new project management tools every day. With Paperclip, you're able to bring your own bot. If you use Cursor, Cloud, if you use OpenClaw, if you use Cloud CLI. I would say that all the programmers that I know or all the like entrepreneurs that I know are using lots of different models because they all have such a different personality.

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