Today Greg is joined by Chris Josephs of Autopilot, an app that lets you automate your investment portfolio by copying top-notch traders like Nancy Pelosi and Warren Buffett. In this episode, Greg and Chris break down how Autopilot got to the top of the charts in the App Store by using memes to grow and audience. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team: https://www.bigoceanpodcasting.comChris Josephs:https://joinautopilot.com/https://twitter.com/ChrisjjosephsSHOW NOTES:0:00 - Intro6:53 - How memes made Autopilot a top ranked finance app12:14 - A guide to using memes and pseudo-memes28:00 - How to cross-channel your short form content 34:57 - Building a competition-proof product42:00 - Chris's advice for building an audience from scratch

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“What did the council decide on item 42?” — answered with the speaker and the moment.