My reaction to MrBeast's LEAKED 36 page production document
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So Mr. Beast's How to Succeed in Mr. Beast's Production document just leaked. And I think it's actually a really interesting read. I think that if you're a creator, you're an entrepreneur, you're a founder, you work in a company, it's worth the read. Love him or hate the guy. I just think that there's something that you can take from this. And I posted it on Twitter. It got like a million views, 10,000 bookmarks. So today Let's get through my unfiltered analysis reactions of the newly leaked Mr. Beast production document.
so i'm not going to read you all of this you guys can read yourself while i'm talking but i think i'm just going to give you my reactions to all 36 pages and what i find most interesting so first is he doesn't call this a rule book you see this is not a rule book um and it's not just like a bunch of hey you need to follow these things um But I find the most interesting thing is he's so casual about the whole thing. I feel like it's a friend of mine who's writing to me and I'm just reading it. It's almost like he's texting me this. He even calls out that there's grammar issues. And I think that's really powerful. It feels like he just had a pot of coffee one night. I can just picture it now. And he just started writing.
And then he published this. So I think that more companies should do this, have their founders just write what they're feeling about how to do X, Y, Z. Let me take a sip. And yes, I'm drinking Coca-Cola Oreo edition. Don't ask me why, I'm trying it. And yeah, I'm not sponsored, obviously, but it kind of slaps. Okay, so that is page two. Let's go to page three. So he says something here that's really interesting. He said, I could make a separate book for creative, a separate book for production, a separate book for editors, but I think that'd be dumb. I actually would kill to see what those separate books would look like. But I understand his point. His point is this is a book for everyone here. But I do think I would love to see that.
And I wonder what you think would be in some of those books too. I love how clear the goal is for this whole document. He says, our goal here is to make the best videos possible. All companies need this. All companies need just a really clear goal. in english or whatever language but like sixth grade fifth grade fourth you know seventh grade just really easy to understand but this document is so simple that even a child could read it and probably because some children probably are reading this like and i mean i'm joking obviously not children but young people are reading this he makes it really really simple So page four, he says, 99% of movies or TV shows would flop on YouTube. Now, that sounds really obvious when he says it, but I never thought of it that way. I guess, yes, every medium is different. What works on mobile, what works on different social platforms don't necessarily work on each other. So the fact that Jimmy, we'll call him Jimmy, even though I think there's two people on the planet.
You either call Mr. Beast, Mr. Beast, or you call Mr. Beast, Jimmy. You know what? I'm not calling him Jimmy. We're going to keep it. I'm going to call him Mr. Beast because that's how, you know, I don't know him personally that well. Although I have DM'd with him a couple of times. All right. Mr. Beast, he's got that YouTube blueprint, right? And I think that saying that to everyone that, you know, we are not Hollywood or different what works there won't work here, I think is really, really smart. He says something at the bottom which I don't know about. He talks about you're either an A player, B player, or C player. There's only room in this company for A players. A players are obsessive, learn from mistakes, coachable, intelligent, don't make excuses, believe in YouTube. B players are people that need to be trained into A players. C players are just average employees. If you're a junior A player, I don't know. Could you be on Mr. B's team? Does that not work? I don't really understand his vibe here.
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