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The Startup Ideas Podcast

Nostalgia hacking: my favorite money-making hack of 2024

05 Jun 2024

Transcription

Full Episode

0.309 - 24.012 Jonathan Courtney

This will make minimum $1 million per year. What if we look back to the things that were popular and exciting when we were 14.5 and you try to milk the nostalgia out of those things to create new products? And I'll give you an example. I was obsessed with the video game Halo back when I was like 13, 14. And I used to do LAN parties a lot back then.

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24.312 - 46.651 Jonathan Courtney

They're some of the best memories of my entire life. And if I'm thinking, okay, so that's a memory that I had that I really deeply loved. But what could be something you could do? Okay, it's a comforting memory. Maybe I could start a Twitch channel where I just run LAN parties with eight other people in a physical space. And you're not trying to make content that's like super educational.

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46.851 - 61.18 Jonathan Courtney

It's comfort noise. You're making comforting episodes that last three hours long. You're just chatting about shit. So if you can become the content creator for the new millennial retro, you're going to make yourself a millionaire.

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83.306 - 88.488 Greg Isenberg

And we are back. Jonathan, Jice Cream, Courtney.

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89.409 - 92.97 Jonathan Courtney

That's me. That's me.

93.871 - 94.671 Greg Isenberg

It's literally you.

95.772 - 98.813 Jonathan Courtney

Speaking into a metal rectangle.

100.754 - 102.715 Greg Isenberg

You said you had something to talk to me about.

102.735 - 121.807 Jonathan Courtney

I did. So I sent you a text message and I said, I saw this thing, I saw this survey, and also something else happened. And somehow it's connected in my mind and we need to talk about it because I think your audience needs to hear about it. And then I couldn't find the survey and then you found it. So that was the whole thing.

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