Perplexity vs ChatGPT "Deep Research" For Startup Ideas Shocked Me
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What are the differences between ChatGPT and Perplexity for startup research?
Okay, today we're going to do something that I've been meaning to do for a while. So I want to test the differences between OpenAI ChatGPT's deep research and Perplexity's deep research. I mean, the simplest way to think about it is ChatGPT or Perplexity, when you prompt it, it's going to give you a quick answer. But deep research, it's almost like a junior analyst, a McKinsey analyst, that they would probably pay hundreds of thousand dollars a year to give you deep research into the question that you have. And today we're going to use it to actually build a business. So we're going to prompt it. We're going to give the same prompt to ChatGPT. This is a $200 a month pro plan. And Propaxity's deep research, I think that's a $20 a month. And we're going to see which is better.
And we're going to go through the startup ideas to actually see, hey, maybe there's actually a great startup idea that one of you can steal. We're going to get ChatGPT and Perplexity to give us the tactics of actually how to build this business. This is what we're going to prompt it. We're going to give it the same prompt to ChatGPT as to Perplexity.
How do ChatGPT and Perplexity generate startup ideas?
So we're going to say, I want to create a startup. I want it to be an agent, say an AI agent, that focuses on a high-value niche. I want it to be defensible, not just a flash in the pan. I want you to create a zero-to-one playbook of how you'd launch it to get customers too. Give me five ideas with five playbooks on how to grow it. I'm looking for $1 million AR, $3 million year one, $3 million year two, $5 million year three. So we're going to see if ChatGPT Pro or Perplexity could give us a $5 million AR business in three years with the exact tactics, how to grow. And we're going to be real with it. We're going to see, is this actually going to give us good particular advice? So if you're going to do this, you've got to click the deep research button here. So it says, that sounds like an exciting venture to tailor the best ideas and playbooks for you. Could you clarify industries of interest? Sure, so we're going to say... Are there any specific industries? No, we are looking for the startup ideas with the highest likelihood of success. Two, would you rather...
Target enterprises, SMB, or individuals, professionals? The truth is, I don't really care if it works, it works. So open to B2B or B2C. And then we're going to say AI capabilities. Do you have a preference for AI applications, automation, data analysis? Not really. Again, we're looking for the highest probability of success. with a moat. Okay. Technical resources. Do you have a technical team or plan to build one? Or do you prefer a low code, no code approach? And we can say, I prefer an approach that's going to cost $5,000 or less for an MVP. I'm not super technical. What else can we say? We can say, I might want to just cash flow this business, but I want to potentially raise VC money too if I really think this could go beyond $100 million a year business. Go to market. Would you lean towards direct sales, partnerships, or viral self-serve growth? I think I lean towards viral self-serve growth, but I'm open to what you suggest. Boom.
Now we are going to wait until to see how long it's going to take. Usually it takes like eight minutes. So let's see how long. So it's starting research. So while it's doing that, we're actually going to head to your perplexity and give it the same prompt and see what happens. We're going to compare. We are going to compare all these together. So let's go open up perplexity. Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is. And it's for people who want to start a startup but are looking for ideas.
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Chapters
6 chapters
1
What are the differences between ChatGPT and Perplexity for startup research?
0:00–1:32
2
How do ChatGPT and Perplexity generate startup ideas?
1:32–9:12
3
What specific startup ideas did Perplexity generate?
9:12–10:52
4
How does Perplexity's Legal Contract AI agent work?
10:52–17:29
5
What startup idea did ChatGPT generate and how does it differ?
17:29–24:42
6
What are the key takeaways from using AI tools for startup ideation?
24:42–39:06