I'm joined by investor and entrepreneur Anthony "Pomp" Pompliano. Pomp hosts The Pomp Podcast, with over 50 million downloads, and writes a daily letter read by 250,000+ investors.We talk about Pomp's approach to building resilient media properties, thinking long-term, and his best book recommendations for internet business success.►►Subscribe to my weekly newsletter for insights on community, creators and commerce. You'll also find out when new and exclusive episodes come out from Where It Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIALTwitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergaBOOKS POMP MENTIONEDUnreasonable hospitality by John O'LearyThe Successor by Lachlan MurdochThe 50th Law by Robert Greene and 50 CentZero to One by Peter ThielSuleiman Ollian by AnonymousHow to Get Rich by Felix DennisLosing My Virginity by Richard BransonThe Rise and Fall of American Growth by Robert J. GordonHidden Genius by Polina MarinovaThe Outsiders by Will ThorndikeElon Musk by Walter IsaacsonUrgency by John P. KotterThe War of Art by Steven PressfieldGood Profit by Charles KochLINKS FOR THIS EPISODEProduction Team: https://podflow.comPomp on Twitter: https://twitter.com/APomplianoPomp on YouTube: https://www.youtube.com/c/anthonypomplianoPomp's newsletter: https://pomp.substack.comSHOW NOTES0:15 - Anthony's provocative dinners for hidden beliefs01:45 - Climate change evidence not as compelling02:30 - Scarcity of unique perspectives in newsletters03:00 - Click rates over open rates for engagement03:45 - Media as repetitive software04:15 - Bay Area Times' visual newsletters05:15 - Unique Bitcoin perspective in Truth for the Commoner06:00 - Bay Area Times' rapid growth07:00 - Open rates for brand awareness, click rates for direct response08:15 - Agora's focus on ecommerce conversions10:15 - Monetization through hedge funds11:15 - Joe Rogan's podcast profitability14:00 - Bay Area Times' positive industry news15:00 - Profitability before monetization for Bay Area Times18:15 - Small teams and revenue for entrepreneurs20:15 - Small teams for greater profitability21:15 - Studying media greats like Rupert Murdoch26:15 - Podcasts for expertise sharing29:00 - Economic freedom and financial security32:00 - Impactful employment business33:00 - Small acts making the world better34:45 - Pomp's book recommendation

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.