Silicon Valley founder shares 3 of her best 150+ ideas
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Moats are dead and brand is the only moat. You know, Peter Thiel says like the best way to compete is to not compete. And I think that brand is the best way you can do that. Where if you occupy enough mental space for a category, no one is searching for an alternative. Like basically the strategy for startups right now is to be Coca-Cola. It's like, why do you drink Coca-Cola? Not because of any like, like lock-in or anything. It's because it's Coca-Cola. I think that brand is the best moat out there this year.
Danny Grant, I am so excited to have you here. I woke up today, I was like, really excited to have you here because I know you're an idea machine. And then you tweet out something that I just, I was so excited. So you tweet out, before Jam, which is your venture-backed startup, I think you've raised $9 or $10 million, there were 141 startup ideas we didn't build. about to share them for the first time on Greg Eisenberg's podcast. And now I'm just salivating.
So my co-founder and I met when we were product managers at Cloudflare and we loved working together so much so that After I left Cloudflare, we did like a hackathon weekend trip to Colorado. We got like a cabin in the woods and we like hacked on startup ideas. And we just knew we were going to start something together. We just didn't know what. And so what does any enterprising, you know, mid-20s person do when they know they're going to start something is they create a notion of ideas. And we filled it with all sorts of ideas we had over the course of like a couple weeks. And there are now 141 ideas in this notion. And we got super lucky because here's what happened. We had like a call scheduled to go through our notion and pick what startup to start. And before we could even open this doc, we just started gossiping about our old team and talking about this crazy like PM engineer process. that was happening right now in the team. It was like, it was early COVID.
No one was set up for remote and engineers were like asked to be like updating like spreadsheets and JIRAs. It was insanity. And we're like, wait, should we just solve a problem that we have faced ourselves instead of any of these ideas? And I've got to tell you, I am so happy we did because the thing that I did not appreciate on day one of being a founder is that if this goes to plan, this is actually probably the next 10, 15 years of your life. And so to work on something that I love the user of because I've been that person and that like I resonate with the problem, like I feel like we dodged a bullet, but now we've got a lot of ideas to share with the people listening to you.
Perfect. Win-win situation. And I actually didn't realize that you were at Cloudflare. At the end of this episode, I'll tell you the story of how I met the founders of Cloudflare when I was just a kid from a Facebook group. So I'll share that at the end.
No, stop. Are you serious?
Yeah, I'll share that at the end. But all right. We're not going to get to all 141, of course. Of course. I don't want to waste a second. What's your first idea for us?
Okay, idea one. K-pop style factories for... Particular talent. When you're building a startup, there are certain unicorn hires you just have to make. But every single startup has to make the same unicorn hires. Like here's an example. When a startup hires their first growth marketer, that's a specialized hire. It is a hard hire to find. Like our first marketer, we spent eight months searching, like really searching. But that's a set of skills and you can teach it. And so you could imagine a world in which there's a K-pop style factory where they are churning out the first growth marketer for startups. And people will pay a lot and they'll pay to not have to spend any much searching and to have the person start the next day when honestly they needed someone yesterday and didn't start hiring soon enough.
So there's a lot of programs for technical talent that exist, training for technical talent. But there doesn't feel like there's that much in the growth marketer content marketer space. So are you saying develop the programs around taking someone who's not a growth marketer to become a growth marketer and then connecting those growth marketers with people who want to hire them? Is that the idea?
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