Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode.Key Points:• Detailed breakdown of successful webinar funnel structures and challenge funnels• Discussion of basic marketing fundamentals that still work in 2025• Exploration of how software companies can use traditional funnel marketing techniquesTimestamps:00:00 - Intro03:17 - Greg’s New Year Reflections11:19 - JC's transition from CEO to an advisory role22:07 - How to make deals with influencers25:10 - Detailed breakdown of webinar funnels30:28 - The structure of webinar funnels37:07 - How to use funnels for SaaS products and challenge funnels explained 47:25 - Product recommendations and wrap-up1) The Basic Funnel Formula Still Works:• Email list → Webinar → Product sale• Even with just 2,500 subscribers• Live training converts WAY better than direct email• 90-min webinar can turn 200 attendees into 20 buyers2) Perfect Webinar Structure (by Russell Brunson):• 20min: Your story & struggles• 15min: The "vehicle" (solution you discovered)• 20min: Impact & transformation• Present options: DIY vs accelerated path• Close with clear next steps3) Challenge Funnels Are Underrated:• Perfect for SaaS & digital products• 30-day format with daily support• Free trial + structured program• Examples:- Notion + Second Brain challenge- Fitness apps + weight loss challenge- Meditation apps + mindfulness challenge4) The Warm-Up Step is CRUCIAL:• Direct pitching rarely works• Need a middle step to build excitement• Options:- Webinars- Challenges- Info sessions- Live trainings5) List Partnerships Done Right:• Never cold pitch for list access• Build relationships first• Consider paid partnerships ($10k can be worth it for 1M+ list)• Focus on value alignmentKEY TAKEAWAY:Basic funnels still work incredibly well in 2024, but you need:1. A list (even small)2. Warming step (webinar/challenge)3. Clear transformation story4. Tactful executionNotable Quotes:"Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC"When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg IsenbergLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.