Summary: This is the Startup Junkies Podcast. Brendan Howell of Loloft jumps into this episode with our hosts Jeff Amerine, Caleb Talley, and Davis McEntire to discuss transforming the industrial workspace. Brendan discussed his newest venture meant to take traditional industrial space contracts and work environments and aim them to serve small to midsize companies. This looks like combining office grade co-working space with the fit and amenities a larger warehouse would offer. This will be coming to a city near you so listen to the rest and look out for Loloft! Thanks for joining us! Shownotes: (1:22) Introducing Brendan Howell of Loloft (5:44) Brick & Mortar to Digital Startup (10:14) Dutch Auction Digital Project (10:13) Pandemic Pivot (14:25) Transition to Industrial Co-Working Model (30:38) Benefits For Early To Mid Size Companies (33:47) Future with Northwest Arkansas (41:07) Advice to Younger Self (46:40) Wrap Up Links: Jeff Amerine Caleb Talley Davis McEntire Brendan Howell Loloft Industrial Coworking Quotes: "The whole idea was that we want to enable small to midsize companies to get started and take physical space on a flexible basis. We want to have the amenities that office coworking has also." (26:17) - Brendan Howell "So if you're a startup, you want to get into business in a physical space, you come and see us go: "Yep, I need 300 square feet." or "I need 1,000 square feet." [And then you can] sign up tomorrow." (27:37) - Brendan Howell "So now the idea is to make this a unicorn billion dollar plus company that was born in Northwest Arkansas." (28:59) - Brendan Howell "Being a startup, you just don't know how much space you need... You've got an idea how much you need today, but you don't know how much in three to six months [or] in a year, because you know, startups are the kind of slow and steady growth to explosive growth, or explode into pieces." (30:58) - Brendan Howell "Collaborate. It's all about the team with any sort of business. I've tried to do it all by myself and being a dictator is not the right way to do it. You just get sick of yourself." (45:41) - Brendan Howell www.startupjunkie.org wlj.com

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