Hosts Caleb Talley, Matthew Ward, and Jeff Amerine sat down with Jigesh Vora, the founder, and CEO of SwiftGo. Jigesh comes from a family of businessmen, was a professional consultant for one of the Big Four retailers, and has a background in startups. For his third startup, SwiftGo, Jigesh decided to tackle one of the biggest problems with in-store shopping: checkout lines. Throughout the episode, Caleb, Matthew, Jeff, and Jigesh discussed how the application works, addressed questions about competition and hesitant users, and dreamed about the exciting future of SwiftGo and the entrepreneurial ecosystem. Thanks for tuning in! Shownotes: (2:04) Origin Story (5:07) How the Application Works (6:41) Competition (11:03) Developed for Shoppers (20:38) Securing Intellectual Property and the Future of SwiftGo (26:25) Entrepreneurial Ecosystem (29:03) The Most Exciting Piece of Running SwiftGo (31:06) Raise Venture Capital or Fund Organically? (33:37) Landing the Plane - Advice to Younger Self (38:32) Connecting with SwiftGo Links: Caleb Talley Matthew Ward Jeff Amerine Jigesh Vora SwiftGo Quotes: “As they say…simple is tough, right? When you think about it, it's tough to build something that is simple, and it took us a while.” - Jigesh Vora, (5:22) “The exciting part [of running SwiftGo] is being able to pivot quickly and build things and be creative. And then in the future, see those happen. I think that that's the most exciting part. So yeah, it can be tiring at times. It can be stressful at times, but it never gets frustrating is how I put it…Our decision is our own…If we don't believe in it, we change and we do something we believe in.” - Jigesh Vora, (29:47) “The one thing I would definitely pass on [to my younger self] is, don't be stressed…when you believe in something, be okay with standing your ground…be okay with taking the shot and yeah, it might not work out, it might work out, but it's your shot and go with what you feel like.” - Jigesh Vora, (34:19)

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