Summary: In this episode of Startup Junkies, hosts Caleb Talley and Jeff Amerine talked with Stacy Taniguchi, a retired professor and a current senior consultant and managing partner at Beta Experiences. Beta Experiences is an innovative consulting venture backed by research and psychology, where clients are led to discover what their core values are so they can design a life of thriving. While he was a professor at BYU, Stacy became a tour guide. As Stacy met some other guides, they realized they had expertise in consulting, so they began taking people out into different environments and teaching them through experiences. Throughout the episode, Caleb, Jeff, and Stacy discussed how Beta Experiences came to be, what the experiences are like, and tips for creating a life where you can thrive. Thanks for tuning in! Show Notes: (1:03) Introductions (1:30) Origin Story (7:10) Client Base (9:55) Informing the Work at Beta Experiences (17:24) Backed by Academic Benchmarks and Psychology (21:58) Enjoying the Journey (29:33) The Experiences (34:03) Landing the Plane and Advice to Younger Self Links: Caleb Talley Jeff Amerine Stacy Taniguchi Beta Experiences Quotes: “...[We are] helping individuals take a look at their life and realize that you can either endure life or endure your business or endure your family, or you can work with us and we'll help you with certain types of tools to develop more of a thriving kind of environment.” Stacy Taniguchi, (8:47) “So my hope is that this ‘choose to thrive’ that I'm trying to teach people is hopefully an avenue to give them some hope again, because what I teach is not complex. It's not rocket science…They're just creating a list, but there's a pathway to do it…We're not creating a bucket list. In fact, I tell people don't call this a bucket list. This is a list to thrive.” Stacy Taniguchi, (16:02) “We just want people to get on board to start taking control of their future.” Stacy Taniguchi, (17:14) “That's one thing that I've found through my research that you really need to do: to be able to create a list that's going to be meaningful, and in many cases, transformational, which in my mind, creates a life to thrive.” Stacy Taniguchi, (20:33) “...We all come from [an] academic background [and] all of our stuff is evidence based…It's not just anecdotal — it's because we know research backs up what we're talking about.” Stacy Taniguchi, (33:33)

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