Summary Welcome to another great episode of the Startup Junkie Podcast! In this live recorded special episode, hosts Jeff Amerine and Caleb Talley join Amy Herzberg and Bob Ford, the co-founders of TheatreSquared (T2), and Shannon Jones, the executive director, on the set of A Christmas Carol for a captivating discussion about TheatreSquared’s origin and mission. Since its founding in 2005, TheatreSquared’s locally produced and nationally acclaimed productions have remained rooted in its founding vision that “theatre done well and with passion can transform lives and communities.” Throughout the episode, Amy, Bob, and Shannon share how TheatreSquared has impacted Arkansas’s artistic landscape and how its reputation continues to blossom in the performing arts world. Show Notes (1:45) Introduction to Bob Ford and Amy Herzberg (2:23) TheatreSquared’s Origin Story (15:59) TheatreSquared’s Impact on Arkansas’s Artistic Landscape (19:53) Attracting Talent from the University of Arkansas (26:29) Introduction to Shannon Jones (33:29) Catering To New Audiences (36:37) How TheatreSquared Approaches Innovation (40:37) Measuring TheatreSquared’s Success (44:32) Questions from the Audience (52:54) Advice to Younger Self (56:09) Closing Question and Thoughts Links Jeff Amerine Caleb Talley Bob Ford Amy Herzberg Shannon Jones TheatreSquared Quotes “Having this theatre [in Northwest Arkansas] makes a real statement about how the arts are valued in this area, and that means a lot to people who are coming from all over the place to study at the University of Arkansas in its theatre department.” - Amy Herzberg, (20:05) “I think one of the things that theatre does really well is it touches lives. Like you said, in our mission, it transforms communities. And the thing about T2 and the thing I think that we do really well, and I think we'll continue to expand upon, is making that human connection. And I think one thing that we use to help build upon what is already there is our ability to adapt.” - Shannon Jones, (33:52) “When I see a young person say, ‘I've never seen me and my friends on stage before, I've never seen my story before. Thank you.’ That's how I measure [success]. That's what keeps me going, that to me is impact. We could fill this place, I guarantee, if we put on certain shows over and over again, and that would also look like a certain kind of success. But our goal is to do both because what we're discovering is that our community wants to see a full range of stories because, as we know, everybody's different, but also everybody's the same. But that's an amazing kind of conundrum.” - Bob Ford, (41:19)

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