Summary Join hosts Jeff Amerine, Caleb Talley, and Harrison Kitson on this episode of Startup Junkies as they dive into the world of storytelling and book publishing with Michael DeLon, #1 Amazon Best-Selling author of On Marketing, creator of The Credibility Game Plan, and founder of Paperback Expert. Paperback Expert equips entrepreneurs with marketing strategies to attract more clients, and guarantees business growth if clients adhere to their system, demonstrating a book's versatility in attracting leads, converting sales, and generating referrals. By using Paperback Expert’s proprietary “speak-to-write” process, business owners can create their own book in under a day. Through a series of structured phone calls, Paperback Expert helps clients outline their book, record their book, and publish their book. Then, once their book is published, Paperback Expert shows them how to use their book to position themselves as an expert in their industry. Until now, having your own book was either too difficult or too expensive, but that’s no longer the case with Paperback Expert. Throughout the episode, Michael shares his inspiring journey, from ministry to entrepreneurship, and the pivotal role a book played in establishing his expertise. He also explores the step-by-step process of turning your ideas into a published work, leveraging your book as a powerful marketing tool, and building a lasting legacy for generations to come. Listen today and discover how crafting your unique story and publishing a book can transform your credibility, attract more clients, and elevate your business. Show Notes (0:00) Introduction to Michael DeLon (1:04) Michael’s Origin Story (5:39) About Paperback Expert and Its Clients (6:46) The Process of Writing a Book with Paperback Expert (8:29) Increasing Brand Awareness with Digital Platforms (10:49) Connecting with Clients and Marketing their Books (15:09) Balancing Life with a Family Run Business (20:57) Overcoming Obstacles in Business (28:40) What’s in the Future for Paperback Expert (31:19) Advice to Younger Self (33:28) Closing Question Links Jeff Amerine Caleb Talley Harrison Kitson Startup Junkie Startup Junkie YouTube Michael DeLon Paperback Expert On Marketing: The Definitive Guide for Small Business Owners

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