Summary On Episode 4 of the latest Startup Junkie Podcast Series, host Daniel Koonce welcomes the founder of Scarlet Letter Beverage Co., Jesse Core. Daniel and Jesse discuss how Core Brewing developed into Scarlet Letter Beverage Co. Jesse dives into how his team approaches flavor innovation, their partnership with Sam’s Club, and how he modernized brewing in Northwest Arkansas. Join us to learn how to listen to the data to figure out what the consumer wants, how to get over the hump of growing pains and establish the right capacity and resources to get out ahead of growing demand, and how to follow market trends. Tune in to hear about Scarlet Letter’s newest product hitting the market this summer. Links Daniel Koonce Startup Junkie Startup Junkie YouTube Jesse Core Scarlet Letter Beverage Co.

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