Brand Building: He took a $150K piece of dirt and turned it into $6.3M of real estate value.

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Recorded16 Dec 2025

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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Booker T. Washington. 🎯 Purpose of the Interview To spotlight Booker T. Washington’s innovative work in real estate development—specifically his creation of micro home communities in Atlanta—and to inspire underserved communities to pursue homeownership as a path to wealth, stability, and empowerment. 🧭 Key Takeaways 1. Vision Behind Teche Homes Teche Homes builds micro home communities (not tiny homes) ranging from 400–1000 sq ft. Focused on affordable, accessible homeownership in urban areas, especially for Black communities. Projects aim to revitalize blighted neighborhoods and promote reverse gentrification. 2. Flagship Projects South Park Cottages: 29 homes on 2.8 acres in College Park, GA. Sold out before construction. Union Park Cottages: 26 homes + coffee shop in Union City, GA. First mixed-use micro home community in the U.S. Upcoming: The Park at Brawley in partnership with Killer Mike and Shay Render. 3. Affordability & Impact Average home price: $180K–$220K. Average buyer: 40 years old, $80K+ income. Mortgage: ~$1,800/month—comparable to rent in metro areas. Emphasis on ownership over renting to build generational wealth. 4. Community Features Full-size appliances, smart home tech (e.g., palm readers, motion lights). Shared amenities: gardens, grills, walking paths. No garages—shared parking to maximize land use. 5. Social Mission Tackles systemic issues: housing inequality, food deserts, underfunded schools. Generates tax revenue to support local services (e.g., teachers, police). Promotes “pride of ownership” and community uplift. 6. National Raffle $250 entry for a chance to win a fully furnished $250K home. Proceeds support down payment assistance and homeownership education. Winner announced Christmas Eve. 💬 Notable Quotes “You’re not locked out. You’ve just been stifled with a vision of home availability that you don’t know you can get.” “We call it reverse gentrification.” “You can’t allow your dreams to just sit inside of you… they’re God dreams.” “We took a $150K piece of dirt and turned it into $6.3M of real estate value.” “Faith without works is dead. And we do a lot of non-work in some of these Black communities.” “You’ve given away $240,000 in rent by age 37. That’s your down payment.” 🔗 Call to Action Website: techie-homes.com Instagram: @techiehomes | @mrbookert #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

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