Brand Building: Share how she built the first Black woman-owned, fully licensed character brand in major retail.

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Recorded27 Dec 2025

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Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers. Founder of Afro Unicorn, joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color. 🔑 Key Themes & Highlights Origins of Afro Unicorn April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children. Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color. Challenges & Early Growth Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission. Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal. Licensing & Expansion Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise. Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more. Business Strategy & Advice Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success. She advises entrepreneurs to visualize success, stay consistent, and never quit. Future Plans April is developing Miss April’s Crown, an animated series teaching young entrepreneurs business skills through affirmations and mentorship. 📘 About the BrandAfro Unicorn is available at major retailers, including Walmart, Target, and Amazon. #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

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