Changing Stereotypes: African American man partners with eight small, organic tea-growing families in Kyushu, Japan.

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Recorded11 Dec 2025

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed James Green. Purpose of the Interview The interview aimed to showcase James Green’s entrepreneurial journey as the founder of KyuTeaCo (Kyushu Tea Company), a premium tea brand focused on curating authentic Japanese tea experiences. It highlighted his unique position as an African-American entrepreneur bridging cultures, his passion for tea, and his mission to educate consumers about tea’s health benefits and heritage. Key Takeaways Background & Inspiration James Green grew up in Atlanta, studied international business and Japanese, and lived in Japan for five years. His passion for tea began during a high school exchange program in Fukuoka, Japan, and deepened through cultural immersion. Business Model KyuTeaCo partners with eight small, organic tea-growing families in Kyushu, Japan. Direct-to-consumer and B2B approach: e-commerce platform launching soon, plus partnerships with cafes. Simplified supply chain: Farmers → Kuti Co → Customer (eliminates middlemen, ensures fair pay for farmers). Mission & Differentiation Focus on storytelling and cultural connection, not just selling tea. Educates consumers on tea’s health benefits (e.g., reducing hypertension and diabetes risks). Premium curated experience vs. mass-market tea brands. Challenges & Lessons Kickstarter campaign failed due to lack of collaborators and marketing reach. Learned importance of storytelling and emotional connection for crowdfunding success. Social Impact “11% for Good” Program: 11% of every sale goes to sustainability efforts for Japanese tea farming. Name significance: “11” in Japanese sounds like “ii,” meaning “good.” Future Plans Launching e-commerce in January. Exploring subscription models and virtual tea tastings. Goal: Build a brand that consumers care about through cultural education and premium experiences. Notable Quotes On launching a business:“I’m learning now more than anything, just launch it. Just go. You’ll build it brick by brick, day by day.” On cultural connection:“We’re not just selling tea; we’re telling the stories of Kyushu and these families. It’s about legacy and sustainability.” On social impact:“Every bag of tea someone buys, 11% goes toward rehabilitating the Japanese tea industry. We’re investing in their futures.” On entrepreneurship:“Anybody can sell a product. What we’re doing is creating an experience and educating people about the culture behind it.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

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