Overcoming the Odds: Explores their inspiration, challenges as Black women in a male-dominated liquor industry.

episode

The Steve Harvey Morning Show not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from The Steve Harvey Morning Show

Faith and Business: He discusses how faith and financial literacy work together to create long-term success. 37 min · 20 Dec 2025

Health Tip: Educates communities about proper medication use, adherence, and preventing medication-related problems. 32 min · 20 Dec 2025

All episodes from The Steve Harvey Morning Show →

Report any issue

Source

Recorded07 Dec 2025

Publisheromnycontent.com ↗

Handlerec:14337426

Show notes

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Taia Rashid and Daphne Carter. 🎯 Purpose of the Interview To highlight the entrepreneurial journey of Taia Rashid and Daphne Carter, co-founders of Cassie Beverage, a premium vodka-based drink brand. The interview explores their inspiration, challenges as Black women in a male-dominated liquor industry, and their commitment to quality and authenticity. 🧠 Key Takeaways 1. Founders’ Background & Bond Taia and Daphne met as dance moms in Houston, Texas. Their friendship grew through shared experiences at dance competitions. Their cocktail-making hobby evolved into a business idea. 2. Cassie Beverage Origins Inspired by family traditions involving alcohol (moonshine and wine coolers). The brand name “Cassie” is a blend of their last names. Their products include Daphne Limoncello and Daphne Berrycello. 3. Business Launch & Support The idea was sparked during a trip to the Amalfi Coast. Their husbands, both entrepreneurs, helped launch the business and provided initial capital. They entered a white male-dominated industry with determination and humility, seeking mentorship and doing extensive research. 4. Commitment to Quality Their drinks use natural ingredients like fresh lemon juice and cane sugar. They resisted pressure to use cheaper alternatives like concentrates or preservatives. Their goal: create a premium product they’re proud to consume themselves. 5. Challenges in the Liquor Industry High startup costs and tight margins. Strategic decisions around packaging, pricing, and market positioning. Balancing premium quality with affordability for consumers. 6. Academic & Professional Backgrounds Daphne: Advanced degrees in chemistry and mathematics; former charter school executive and state superintendent. Taia: Degree in chemical engineering; worked for Frito-Lay and later became a stay-at-home mom. 7. Empowerment & Representation They emphasized the importance of supporting women, especially in non-traditional roles like bartending and mixology. Encouraged others to pivot careers and pursue passions regardless of societal expectations. Advocated for creating space at the table when none is offered. 8. Community Impact A caller shared how the interview inspired her to support her daughter’s bartending career. The founders responded with encouragement and emphasized redefining success beyond traditional roles. 💬 Notable Quotes “We found the perfect cocktail—the cure was liquor. A cup of joy.” “We wanted something of quality that we could stand proud of.” “If there’s no room at the table, bring a folding chair.” “Your degrees give you soft skills—you can pivot and do whatever you want.” “We’re winning because we’re doing something we love, even with the struggles.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.