What if the way you think about money is holding you back from the life you actually want? In this episode of The Story Engine Podcast, Kyle Gray sits down with entrepreneur and financial strategist Brandon Neely to explore how infinite banking—a system used by some of the wealthiest families in the world—can give you control over your money, your business, and your life. Brandon shares his deeply personal journey from running a coffee shop with no safety net to navigating floods, business volatility, and family challenges—all while learning to build wealth the smart way. From bootstrapping his first business to developing a financial system that balances profit, cashflow, and freedom, Brandon reveals how he and his wife crafted a life of clarity, security, and choice. If you've ever felt trapped by debt, uncertainty, or the stress of running your business, this conversation will give you actionable insights and the confidence to take control of your financial future. On This Episode 01:12 Brandon's transition from coffee shop owner to financial entrepreneur 03:32 How emergency funds and access to capital saved their first business during a flood 06:36 Navigating volatility: COVID, business stress, and maintaining a life to the fullest 08:44 Three critical rules for business owners: know your calling, build a supportive team, and know your numbers 10:49 Explaining Profit First: a system to structure business finances for sustainability and growth 14:39 Using the 10-10-10 rule and percentage-based financial planning for clarity and control 16:41 The STILL method: set goals, track, inspect, adjust, and live deliberately 19:45 Overcoming personal and business crises: miscarriage, loss, and debt 23:18 Experiencing freedom and choice through financial clarity: trips, experiences, and family priorities 25:19 Building rhythms in life: date nights, family trips, and meaningful routines

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