What if you could distill the who you serve and the why you do it into just six to ten powerful words—and use it to unlock a whole new level of success? On this episode of The Story Engine Podcast, I sit down with Mitchell Levy, an expert executive coach and master at creating what he calls executive abundance. We explore how one concise, well-crafted phrase can become the guiding compass for your career, business, and personal life—helping you attract opportunities, clarify your brand, and communicate your value instantly. Mitchell walks us through his simple but transformational process, shares stories from executives he's coached, and even creates a compelling phrase live on the show. If you've ever struggled to explain what you do in a way that clicks with people, this episode is your roadmap. ⏱ Episode Highlights with Timestamps [01:12] – Mitchell explains why most leaders struggle to clearly articulate their who and why [03:05] – The six-to-ten word framework that can transform how you present yourself [05:40] – Why brevity builds trust and credibility in high-level business conversations [08:15] – Live example: crafting an executive abundance statement in real time [12:02] – How this short phrase can open doors to unexpected opportunities [14:48] – Real-world case study: an executive's business growth after implementing their phrase [18:10] – The link between clarity of message and abundance in decision-making [21:33] – Common pitfalls to avoid when defining your who and why [25:56] – Kyle's reflection on how this process applies to storytelling and personal branding [28:40] – Closing thoughts from Mitchell on building your legacy through clarity

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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