This week on the Strong as F#ck Podcast, host Kenny Santucci sits down with 'Body by Mark'. Kenny and Mark, long-time veterans of the NYC fitness scene, discuss their journeys in the industry, the challenges they've faced, and how they've adapted their careers in the age of social media. Mark shares his unique approach to fitness content, revealing the motivations behind his popular 'man on the street' interviews. The episode dives into the evolution of gym culture, the impact of social media, and tips for balancing personal achievements with business growth. Tune in for an insightful discussion that's both inspiring and informative for anyone interested in fitness, social media, or business development.00:00 Introduction and Guest Welcome01:10 The Evolution of Social Media in Fitness02:32 Starting the Street Interview Journey04:09 Challenges and Successes of Street Interviews10:45 The Impact of Social Media on Personal Training14:54 Building a Fitness Business22:29 Hiring and Managing in the Fitness Industry26:01 Social Media's Influence on Work Ethic31:34 Voyeurism and Raw Content32:16 TikTok vs Instagram: Success and Challenges33:10 The Power of TikTok's Algorithm33:57 The Impact of Social Media Ads35:59 Monetizing Social Media Platforms37:43 Fitness Influencers and Celebrity Encounters54:15 Diet and Fitness Realities56:45 Building a Fitness Business58:11 Hiring and Social Media Influence01:00:50 Conclusion and Final Thoughts

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