Sydney stylist Gessica Marmotta shares with us her approach to pricing personal styling services, and how she went from ‘hobby pricing’ to charging $3000 AUD for styling appointments. · How do you gain the confidence to charge more? ·How do you know what to base your rates on? · How should you approach this rate change with new clients? Here are the ley takeaways from Gessica’s interview: Tips to help you establish a successful pricing structure: · Valuing yourself; believe in what you do · Research the market to ensure you are pricing your services appropriately · Gain advice from a financial expert to create a model that is commercially sustainable · Ensure the time you put in to the pre and post appointment is included in your pricing · Create packages with varying degrees of personal and financial investment, to build trust and attract a broader range of clients ·Be transparent with the outputs; what you deliver for the client behind the scenes, on the day and post-appointment support · Provide as much detail as possible on your website’s services page. Follow Gessica at @stylebygessica

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