Today I’m talking with Westfield Sydney’s Head Stylist, Adriana Fernandez to find out how she works with brands in centres to deliver the best possible shopping experience for her styling clients. Many shopping centres like Westfield will offer personal styling sessions to customers, either paid or as part of a complimentary service. The centre takes an inquiry from the customer and connects them with their preferred stylists. Some centres have a styling suite the stylist can use, but more often than not, the stylist is working within the centre without a central point. A lot of stylists taking clients on a shopping trip within a specific centre have mixed views on the support and interaction with individual store staff. Some stores are great, and might keep a fitting room free, racks of pre-selected clothing out, and help the stylist navigate new stock, but how do you get to that point with each store? Adriana shares her approach to building the best relationships with each brand in a centre to deliver an exceptional client experience.

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