The biggest driver of success is your mindset. Owner of She Thinks Big Coaching, Geraldine is a business strategist and coach for CPAs. Her passion is empowering business owners to unleash their full potential. She joins us this week to talk about what a successful mindset looks like, and shares tips on how to grow your business. During this interview, you'll learn... Why it’s important to get into your clients’ shoes to really understand their needs How your mindset could be stunting your business’ growth Why focusing on outcomes versus deliverables is a better marketing strategy Learn more about Geraldine on her website. Connect with her on LinkedIn. A SPECIAL ANNOUNCEMENT for Successful Bookkeeper podcast listeners!! Join us December 2nd, 2021 at The Successful Bookkeeper Summit - a two-day free virtual event featuring inspiring speakers from the bookkeeping, accounting and business worlds! To save your free spot, CLICK HERE. Time Stamps 1:50 - Geraldine’s career journey & challenges she faces as a small business owner 5:20 - Taking an empathetic approach to understanding your customers’ needs 13:34 - The thinking rut that bookkeepers can get trapped in 30:02 - How the positive power of being fed up can help steer you in the right direction

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