“Go out, stick your hand out, say hello and start talking. It's not easy, but over time it becomes easier and it's definitely worthwhile just creating the relationships either virtually or physically in the community.” -Holly Corcoran Holly Corcoran, owner and CEO of Corcoran Business Advisory Services, shares her journey from running a traditional CPA firm to launching a virtual, advisory-focused business that specializes in veterinary practices. She explains why she chose this niche, the value of niching down, and the importance of collaboration between bookkeepers and accountants. In this episode, you’ll also learn… Why collaboration between bookkeepers & CPAs leads to better client outcomes What bookkeepers can do to build strong, lasting partnerships with accounting firms The benefits of focusing on a specific niche like veterinary practices To learn more about Holly, click here. Connect with her on LinkedIn. Time Stamp 00:22 – Holly‘s transition from traditional CPA to advisory work 01:41 – How Holly got into veterinary advisory 03:41 – Benefits of niching & the unique needs of veterinary clients 06:10 – Developing branding, virtual practice setup & publishing her book 07:16 – Role of bookkeepers in Holly’s advisory model & collaborative opportunities 09:02 – Key qualities of a good bookkeeping partner & working relationship dynamics 11:30 – Red flags bookkeepers should watch for when partnering with CPAs 13:42 – Virtual firm structure & plans for national exposure in the veterinary space 16:07 – Holly’s strategy for outreach & educational webinars 17:56 – Perceptions and misconceptions between CPAs & bookkeepers 20:42 – The value of outsourcing, avoiding DIY traps & preventing fraud 24:44 – Encouragement for bookkeepers to connect with CPAs & overcome intimidation 27:20 – Final thoughts on consistency, outreach & building strategic relationships This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who’ve already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!

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