Succession Planning – The Marketing Angle

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Recorded30 Jun 2023

Publisheranchor.fm ↗

Handlerec:1799896

Show notes

In this episode, co-creators of SuccessionReady – James Grieve and Ashka Wirk -- are joined by Rob Cupello, VP of Business Development of NowMedia Group. Rob brings two decades of strategic planning and marketing for crown corporations, the tourism industry and a broad variety of small and medium sized businesses. His passion is to help brands build their business and always look outside the traditional approach to ensure every marketing dollar spent sees a return on investment. Rob shares his insights about the top things founders need to think through from a marketing and brand strategy perspective as they consider succession planning for their business.

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