The boom in e-commerce is a global phenomenon, but each country has its own unique requirements for ensuring the smooth flow of shipments to the buyer. Canada is no exception. Given its proximity to the U.S., American companies might tend to underestimate the need for intimate knowledge of the Canadian e-commerce landscape. There are issues of currency, language, packaging requirements, units of measurement and vast distances between urban centers to consider. On this episode, we speak with John Costanzo, president of Purolator International, who details the ins and outs of shipping e-commerce orders to and within Canada. He talks about why some U.S. companies have failed to penetrate the Canadian marketplace. And he offers valuable tips and strategies for succeeding in this unique environment, including an explanation of what constitutes a ''Canadian-like'' transaction.

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