Everyone agrees about the importance of adjusting to change. So why do so many companies fail in that effort? We're in the Age of Disruption, notwithstanding the tendency of modern-day marketers to overuse that word to the point where it becomes meaningless. Real disruption is roiling companies and industries everywhere, and executives and employees need a plan to cope with it. On this episode, we speak with Shane Cragun, co-author with Kate Sweetman of Reinvention: Accelerating Results in the Age of Disruption. Their new book offers basic principles, strategies and a set of tools for confronting radical change in the business world. We learn how forward-looking companies can survive an endless series of tidal waves, the ones that have succeeded, and a few that have failed despite the fact that they saw the change coming. It's a matter of learning to swim, or be swept away.

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