The recall of a single food ingredient can have massive implications for manufacturers and retailers, ranging over multiple supply chains. Take the May 2016 recall of sunflower seeds, triggered by the discovery of Listeria, a bacteria that can cause multiple serious medical issues, especially for pregnant women, children and the elderly. That one action affected dozens of retailers and more than 100 brands and manufacturers, according to Kevin Pollack, vice president of recall with Stericycle ExpertSolutions. He joins us on this episode to discuss the impact of tainted products on public health and supply chains. Such incidents are occurring with alarming frequency, against a backdrop of enhanced public awareness, tighter regulations and more complex supply chains. Pollack offers advice on how companies can reduce the risk of a recall, as well as which steps to take when one occurs. Learn how to combat the dreaded ''multiplier effect'' of supposedly isolated incidents.

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