Jacob Gibson is the Founding Partner at Better Tomorrow Ventures, a Silicon Valley based venture capital firm investing in the future of Fintech. Before getting into investing, Jacob was co-founder and COO at NerdWallet. He helped develop a world-class team working to build the massively successful personal finance company. Gibson considers in depth risk analysis and unique insights key to forming an investment thesis.Investors want to hear that the founder has actually thought through and mapped out the risks to get a good sense of how to go about tackling those risks.Carefully breaking down the cost of customer acquisition is a critical part of startup strategy.Cold-pitching ideas to investors without researching their areas of focus can harm the entrepreneur’s reputation.Develop team and resource capacity for pivoting the startup strategy to succeed in the crowded and rapidly evolving Fintech space.It’s just as easy to stagnate as it is to get into Fintech because it’s an attractive but crowded area.Non-profit: GiveWell

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