The Survival to Thrival Podcast
Activity Overview
Episode publication activity over the past year
Episodes
How we unlocked growth and became a unicorn: The youngest CEO of a unicorn, April Koh, explains her strategy for finding Go to Market Fit
18 Jul 2022
Contributed by Lukas
April Koh, Co-Founder and CEO of Spring Health, talks to co-hosts Bob Tinker and Tae Hea Nahm about how a Go To Market Fit playbook enabled her compa...
Best strategies to implement product-led growth
12 May 2022
Contributed by Lukas
Mickey Alon, CTO and Founder of Gainsight PX, talks to host Bob Tinker and special co-hosting guest, Nikolai Skatchkov about Product-Led Growth. Micke...
Why should you be a first customer?
07 Oct 2021
Contributed by Lukas
Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer. Wh...
How do you win your first customers?
08 Sep 2021
Contributed by Lukas
Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers. It’s ill...
How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market
28 Jun 2021
Contributed by Lukas
Hosts Tae Hea Nahm and Bob Tinker are joined by Kyum Kim, co-founder and Head of US Operations at Blind. Kim shares how they were able to move to the ...
Implementing GTM Fit in the real world
02 Jun 2021
Contributed by Lukas
Jacco van der Kooij, founder of Winning By Design, has worked with more than 800 startups solving sales marketing challenges. He speaks with host Tae ...
Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking Growth
12 May 2021
Contributed by Lukas
Hosts Bob Tinker and Tae Hea Nahm announce the launch of Unlock, a new open-source resource for finding Go To Market Fit and unlocking growth. Unlock ...
GTM Strategy for Europe Vs America: What are the differences?
17 Mar 2021
Contributed by Lukas
Hosts Tae Hea Nahm and Bob Tinker are joined by guest, Christof Baumgartner, an experienced CRO. They discuss the differences, which startups should...
Becoming a Modern CRO: The next evolution from SVP Sales
06 Jan 2021
Contributed by Lukas
CRO is becoming a common term for the modern breed of SVP of sales. A true CRO looks after the full customer lifecycle from customer experience, to re...
1st Time CEO Gamechanger: Think in Swimlanes
16 Dec 2020
Contributed by Lukas
'Thinking in Swim Lanes' is a powerful tool for first-time CEOs making the transition from Founder to Real CEO. So how do you do it, which areas of th...
CEO Unlearning: The Struggles and Challenges
02 Dec 2020
Contributed by Lukas
Bob Tinker and Tae Hea Nahm dig into how a CEO must change as a company grows. With growth comes role change, and navigating this requires self awaren...
How the Sales Leader of Arista and Rubrik Un-learned from $1M to $2B of revenue
20 Nov 2020
Contributed by Lukas
Bob Tinker and Tae Hea Nahm speak to Mark Smith, a rare breed of B2B sales leader who has led teams of less than $1M of revenue all the way up to mega...
How do you not get fired as a startup founder? Change or be Changed
14 Oct 2020
Contributed by Lukas
You've started to unlock growth. Awesome! Now you're terrified. How do you keep up with your startup as it grows? And not get fired? Hosts Tae H...
Demystifying sales comp for early Go To Market teams
24 Sep 2020
Contributed by Lukas
For an early stage founder or CEO in search of product market fit, when do you need to set up sales compensation, and how does this tie into the overa...
Go-To-Market Metrics: What's important and what they tell you
09 Sep 2020
Contributed by Lukas
What are the metrics that tell whether a startup has found Go To Market Fit, and how can you use these metrics to run the business and unlock growth. ...
Identifying Urgent Pain and Finding your Wow
27 Aug 2020
Contributed by Lukas
Finding 'Urgent Pain' and your 'Wow' are two vital ingredients in building your Go-To-Market Playbook to unlock growth. How do you find them, or even ...
Getting Your Company Behind the GTM Playbook
12 Aug 2020
Contributed by Lukas
How does a startup operationalize the GTM Playbook? How do you get the whole team aligned with it? How do you know when you need to evolve your GTM pl...
Building and Leading Fully Remote Teams
29 Jul 2020
Contributed by Lukas
How do you create a playbook and manage a sales team while working remotely? How do you build company culture from home? In this episode, co-authors T...
Step by Step Guide to Building your Go To Market Playbook and unlocking growth
15 Jul 2020
Contributed by Lukas
How do you create a playbook to find Go-To-Market (GTM) Fit? A GTM playbook is a repeatable map for finding and winning customers over and over again....
Re-finding GTM Fit in an economic downturn
01 Jul 2020
Contributed by Lukas
How does an economic downturn affect your Go-To-Market Fit (GTM Fit). Last episode we broke down how to find GTM Fit - the key to unlocking growth. N...
Finding Go To Market Fit: The missing link to unlock growth for B2B startups
03 Jun 2020
Contributed by Lukas
In the first ever episode of the Survival to Thrival podcast, co-authors Bob Tinker and Tae Hea Nahm discuss the key concept in their Survival to Thri...