Learning to Love LinkedIn
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Why is LinkedIn essential for recruiter visibility and warm introductions?
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We're going to talk about why it's important to kind of use LinkedIn, how it's helpful. And then we're going to go into our specific practices that we've found to be worthwhile.
So visibility, literally, I don't want to be a stranger when I reach out. That's it. That's the whole thing. And my BD always starts with a cold connection request to someone in my marketplace. Because when I call, best case, they already recognize my name. Second best, after we talk, they go to LinkedIn and think, oh, cool, that was her who I talked to. And at the same time, it kind of made cold calls a little bit more fun. fun because when I call people now, I literally say, hey, we already connected on LinkedIn. And I talk to them like they already know me. And I mean, in a way, they do because they have seen my face. They have read my message. And at the end, they are the one who chose to connect with me.
So they already said yes to Once I have to explain less and overall the conversation just feels warmer.
Yeah. In the realm of visibility, it's a huge thing that's working in the background that we don't always necessarily realize is working in the background when we're using LinkedIn. one thing that I'm reminded of is in my industry, there's a lot of recruiters. It's a very candidate driven market. It's so annoying. Every candidate in my space is hit up five times a week by recruiters. And so if there is anything that I can do on LinkedIn, that'll kind of make the connection warmer when I am sending them an email, voicemail, whatever, you know, that only helps. I think it's good to chase impressions, not necessarily likes and comments because Because for me, I would say about 30% to 40% of my impressions are from people in my industry, which means in a post that had 10,000, about 3,000 to 4,000 of those impressions were from people I recruit or market to.
So you are getting your foot in a lot of doors without quite realizing it.
So next one up is credibility. I personally, I'm trying to let my profile do a lot of explaining for me, meaning if someone looks me up, they can immediately see what market I work in, how I think, how I talk about hiring. And the thing is, I cannot control whether people look me up.
How does consistent LinkedIn presence turn cold calls into warmer conversations?
But what I can do is I can control what they see when they do. My POV, my tone, my market, probably a little bit of my personality, too. And the cool part about this... is it even works when people never like or never comment or there's no interaction whatsoever. And quick example from last week, I was on a call with a VP of sales I work with, and I know her like three years. And at the end of the call, she goes, hey, Kadri, I really enjoy your LinkedIn post. And I was honestly surprised because she has never liked a post, has never commented before, never even mentioned LinkedIn before. But she also told me that they help her think differently as a leader, even give her ideas she use or she uses with her own team.
So at this point, it's not just a compliment, but it's the quiet side of visibility.
And, you know, by being constantly present on LinkedIn and stuff, you are boosting your credibility in another way. Kadri and I were talking about this earlier, where when we think of one of the world's greatest chefs, right, a name that commonly comes to our minds is Gordon Ramsay, right? Yeah. But we don't actually know if Gordon Ramsay is the best chef in the world. He's just really good at marketing himself. He's the most present. He has all these TV shows. So we just kind of assume he's one of the best of the best. But I'm not a chef. I don't really, I can't really explain why he's better than X, Y, Z other chef. And a similar thing applies kind of here. If we're constantly present on candidates minds, on client prospects minds, they're constantly seeing the value we're adding on LinkedIn through our posts.
They will kind of associate us with a higher level of service. So that's kind of another hidden benefit behind constantly being on the top of people's minds there.
This isn't about going viral or it's not about going to have the most likes and comments and impressions.
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Chapters
8 chapters
1
Why is LinkedIn essential for recruiter visibility and warm introductions?
0:00–2:50
2
How does consistent LinkedIn presence turn cold calls into warmer conversations?
2:50–5:54
3
What role do impressions versus likes play in building recruiter credibility?
5:54–7:46
4
Which types of LinkedIn content (text, image, polls) drive the most industry relevance?
7:46–10:05
5
How can recruiters schedule low‑stress LinkedIn workflow blocks like “Meme Monday”?
10:05–14:12
6
What are the step‑by‑step outreach tactics for daily connection requests and follow‑ups?
14:12–15:16
7
How can recruiters overcome imposter syndrome and audit their LinkedIn activity?
15:16–15:47
8
What quick daily habits (job change alerts, congratulatory messages) keep LinkedIn effective?
15:47–16:14