Volume Vs. Boutique Search
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Thank you.
Hi, this is Stephanie Moss, partner with Thinking Ahead Search Firm. And today I want to share with you a really neat conversation I had with one of my clients a couple weeks ago. This is an organization I've done a tremendous amount of work for over the years. And the hiring manager called me and said, hey, we are going to be doing some regional expansion. And I think it makes sense to partner with you on this, but I really want to get your take. Now, that sounds very self-serving. Of course, I'm like, yeah, I can make a case for you.
Why should I consider using a search firm?
You want to use a search firm and me? Absolutely. But we have such a partnership. It was, hey, really help me understand that this really is the best business decision for me right now. And one of the things we talked about was when you are entering into a new market or a market, maybe you don't have the expertise that you may have in other markets. How can partnering with the right search firm really make a difference? And one of the things that we talked about were some of the kind of behind the scenes effects of working with the right kind of firm. One of them was, hey, we are a little bit old fashioned in our approach. While we absolutely use all the technologies that the world provides today, we still do most of our search efforts on the phone.
Any search that we take, it typically nets between 100 and 120 calls into the market looking for a specific talent. Now, those calls don't net 120 candidates or even 120 people interested. But what it can net as a byproduct is that's 120 folks in this line of business that have the opportunity to hear your story, not read about it in a publication on LinkedIn or not hear it secondhand, but to really hear, hey, here's what's going on. Here's something new or different. That's a huge byproduct. The other thing, too, as you can imagine, if this is a regional growth expansion effort, that means the organization's doing really well. And that hiring manager, as you can imagine, is spread incredibly thin.
While I definitely believe that a part of the hiring manager's job is to be in a constant recruiting and selling mode in terms of, hey, you should be meeting with people in your line of business at your competitor organizations and talking to them about your organization. That's just a good recruiting strategy. When you go into a market where you don't know folks, unfortunately, you can spend a lot of time telling your story to the wrong folks, where the right search partner can really help you maximize your time. The analogy that I gave is it gives you opportunities to get more shots on goals. Hey, look, if you want to skate around on the ice all day and call that productive, you go right ahead.
But most hiring managers that I know that are really good at what they do, they want to spend their time taking shots on goal. And with the right search partner, you can. The question I get asked all the time is, what makes me different than the other search firms in the market? And I welcome the opportunity because it's absolutely not a matter of, hey, who's better, who's nicer, who's a better human. I have no idea. I don't know my competitors like that. But I do know that there is one fundamental difference in our model that I think, depending on what your needs are, could make a big difference. And look, I'm not being politically correct. I am using the word different for a reason. Everybody has their own style, their own system.
And look, at the end of the day, as long as it's ethical, whatever works for you, good for you. Our firm, I have noticed, though, is a little bit different, not better, just different than some of our competitors. And it is part of what makes us so successful with our clients. We are a boutique search firm. I will make between 15 and 20 placements a year. That's it. That's all I need to make to provide a fantastic life for my family and to serve those 15 to 20 clients extremely well and candidates too. Boutique is this. For us, what that means is that we are highly specialized clients.
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