The Thriving Dentist Show
Episodes
A Bonus System that Works!
24 Jun 2020
Contributed by Lukas
In this week's Thriving Dentist Show, Gary shares about his most favorite system of achieving consecutive growth in his Life Smiles Practice, which is...
How Understanding DISC Personality Styles can Transform Your Practice!
17 Jun 2020
Contributed by Lukas
In this episode, Gary shares his insights on the DISC personality styles while explaining in detail about each category and how to identify each perso...
5 trends to watch in dentistry
10 Jun 2020
Contributed by Lukas
In this episode, Gary shares the five trends in dentistry that every dentist should keep an eye out, especially post-COVID 19. Further, Gary explains ...
Is NOW the Time to Resign from PPO Plans?
03 Jun 2020
Contributed by Lukas
In this episode, Gary answers the question if this is the time to resign from PPO plans, especially during a crisis. Tune in to the episode to learn w...
The Ideal Practice Size
27 May 2020
Contributed by Lukas
Gary & Naren share their insights on how to determine the right size for your dental practice. They share six specific goals that help to determine th...
Special Gift: Free MouthGuard Project Course for Thriving Dentist Show Listeners ($199 Value)
20 May 2020
Contributed by Lukas
In this episode, Gary Takacs, along with Naren Arulrajah, delves deeper into why every one of our listeners should incorporate the mouth guard course ...
Tips to Improve Your Immune System' with Dr. Uche Odiatu
13 May 2020
Contributed by Lukas
In this episode, Gary interviews Dr.Uche Odiatu on strengthening the immune system to lead a healthy life, especially during this challenging time, an...
Thoughts From Leaders In Dentistry On Making Your Future Bigger Than Your Past
06 May 2020
Contributed by Lukas
In this episode, Gary and 7 special guests share their thoughts on ''how to create a bigger future than the past.'' The 7 leaders in dentistry encoura...
First 100 Days Plan
29 Apr 2020
Contributed by Lukas
In this episode, Gary & Naren discuss how to plan your first 100 days. Gary has a specific 'First 100 Days' Plan which he uses for his personal coachi...
What Thriving Dentists are doing NOW with Marketing
22 Apr 2020
Contributed by Lukas
In today's episode, Gary and Naren discuss what dentists are currently doing now with their marketing during the COVID-19 pandemic. Gary and Naren als...
Do You Really Want Things to Return to Normal?
15 Apr 2020
Contributed by Lukas
In this episode, Gary & Naren discuss the question 'Do You Really Want Things to Return to Normal?' They further discuss how we can make good use of t...
5 Effective Responses to COVID-19 Crisis
08 Apr 2020
Contributed by Lukas
In today's episode, Gary and Naren discuss five effective responses to the COVID-19 crisis. During these uncertain times, it will not only help you (t...
Special Report: How Thriving Dental Practices Can Work From Home
01 Apr 2020
Contributed by Lukas
In this episode, Gary & Naren share their insight on how dental practices can work from home during this Covid-19 pandemic. They also provide some val...
Long Game or Short Game?
25 Mar 2020
Contributed by Lukas
In today's episode, Gary and Naren discuss the challenges and uncertainty of the effects of the COVID-19 to dentistry and life in general and how impo...
Special Report; COVID-19 and Dentistry with Dr. Gordon Christensen
19 Mar 2020
Contributed by Lukas
This is a time of uncertainty as we deal with the challenges of COVID-19. One of the reasons people feel uncertain is the amount of conflicting inform...
5 Specific Tips to be a Rockstar Dental Team Member
18 Mar 2020
Contributed by Lukas
In today's episode, Gary and Naren share 5 Specific tips to be a Rockstar Dental Team Member. This episode will help your dental practice become more ...
How to Attract & Keep the Best Possible Team Members
11 Mar 2020
Contributed by Lukas
In today's episode, Gary and Naren talk about five strategies in keeping the best possible team members and reducing turnover. Gary defines the five t...
Secret to creating a practice and life of your dreams
04 Mar 2020
Contributed by Lukas
In today's episode, Gary and Naren discuss the secret to creating a thriving dental practice, one that helps you achieve personal, professional & fina...
5 Growth Hacks to Make Every Year Your Best Year Yet
26 Feb 2020
Contributed by Lukas
In today's episode, Gary and Naren talk about five specific growth hacks to make every year your best year yet by improving your practice's culture an...
5 Tips to Master Scheduling
19 Feb 2020
Contributed by Lukas
In today's episode, Gary and Naren talk about five tips on how you can master schedule in your practice and make it topnotch by improving your practic...
Defining Success in Dentistry in 2020 and Beyond
12 Feb 2020
Contributed by Lukas
In today's Coaching in Action segment, Gary and Naren talk about finding joy and happiness in dentistry. In the second segment, Gary interviews Tom La...
The 06 Digital Photos that will Massively Increase Case Acceptance
05 Feb 2020
Contributed by Lukas
In today's Coaching in Action segment, Gary and Naren go in-depth on the ways of improving case acceptance in your dental practice. You will be able t...
How to Master the concept of 'Story' in your practice
29 Jan 2020
Contributed by Lukas
In today's Coaching in Action segment, Gary and Naren discuss marketing and mastering the concept of 'story' in your brand and practice. Gary shares t...
The High-Performance Dentist
22 Jan 2020
Contributed by Lukas
In today's Coaching in Action segment, Gary and Naren reflect on Gary's mentor, Dr. Omer Reed, and how he influenced his life. In the Thriving Dentist...
Sometimes the Best Defense is Offense: Delta Dental
15 Jan 2020
Contributed by Lukas
In today's Coaching in Action segment, Gary and Naren discuss the largest dental insurance provider, Delta Dental, and what happens when you resign fr...
The 24 systems for a "Thriving Practice" - Part II
08 Jan 2020
Contributed by Lukas
In today's episode, Gary and Naren discuss the remaining 12 systems for a thriving practice. This episode consists of great insights and proven strate...
Make 2020 the Year you Master Marketing
01 Jan 2020
Contributed by Lukas
In this episode, Gary interviews Naren on how Dentists can master marketing in 2020. They delve deep into Dr. Robert Cialdini's six principles of infl...
How to develop a health-centric practice and enjoy the benefits
25 Dec 2019
Contributed by Lukas
In this episode, Gary and Naren discuss how to develop a health-centric practice and the benefits of doing so. There's a Thriving Dentist interview se...
The 24 Systems for a "Thriving Practice" - Part I
18 Dec 2019
Contributed by Lukas
In this episode, Gary and Naren discuss 12 of the 24 systems that are important to have in place in your dental practice. Tune in to this episode to l...
Race to the Bottom or Sprint to the Top
11 Dec 2019
Contributed by Lukas
Do you want to race to the top or the bottom? In this episode, Gary and his co-host, Naren Arulrajah, discuss in-depth on being insurance dependence a...
The Importance of Offering High Value Services
04 Dec 2019
Contributed by Lukas
In this episode, Gary and his co-host, Naren Arulrajah, discuss in-depth about high-value services and the importance of offering them in your practic...
Seven Steps for a Remarkable New Patient Experience
27 Nov 2019
Contributed by Lukas
In this episode, Gary and his co-host, Naren Arulrajah, discuss the seven important steps involved in making a remarkable new patient experience. In t...
Four Ways To Determine If You Are a Thriver
20 Nov 2019
Contributed by Lukas
In today's episode, Gary and his co-host, Naren Arulrajah, discuss various ways on how to tell if you are a ''Thriver,'' and how to become one if you ...
How to Develop a Hygiene Driven Practice
13 Nov 2019
Contributed by Lukas
In today's episode, Gary and Naren talk about the importance of developing a hygiene-driven practice and how to achieve it by measuring your performan...
How to Develop a High Performance Team
06 Nov 2019
Contributed by Lukas
In today's episode, Gary and his co-host Naren Arulrajah delve into the first segment of the Thriving Dentist Coaching in Action series on how to deve...
The Power of a Relationship-Driven Practice
30 Oct 2019
Contributed by Lukas
In today's Thriving Dentist Podcast show, Gary continues his series on the 10 Elements of a Thriving Practice along with Naren Arulrajah, in which the...
Sucktember
23 Oct 2019
Contributed by Lukas
In today's Thriving Dentist Podcast show, Gary and his co-host Naren Arulrajah, discuss the myth of September always being bad! Tune in to this episod...
The 10 Elements of a Thriving Practice
16 Oct 2019
Contributed by Lukas
In today's Thriving Dentist Podcast Show, Gary and his co-host Naren, discuss what a Thriving Practice looks like from a patient, owner, and a team me...
The Thriving Dentist Show Pivots
09 Oct 2019
Contributed by Lukas
In today's Thriving Dentist Podcast show, Gary has invited his friend and co-host of the Less Insurance Dependence Podcast, Naren Arulrajah co-host th...
Year End Tax Savings Tips With Robby Apple CPA
02 Oct 2019
Contributed by Lukas
Gary invited his friend Robby Apple CPA as a guest on this Thriving Dentist Show to share some specific tips you can use to reduce your tax liability ...
Why Does Dentistry Fail? With Greg Kamyszek
25 Sep 2019
Contributed by Lukas
The reality is that dentistry can fail due to several reasons. In this Thriving Dentist Show, Gary invited his friend Greg Kamyszek on the Show as a G...
Obstructive Sleep Apnea is a Serious Medical Condition with a Dental Solution with Bryan Ferre
18 Sep 2019
Contributed by Lukas
Obstructive sleep apnea (OSA) is one of the most pernicious and misunderstood healthcare concerns of the modern era. Gary invited his friend Bryan Fer...
The Story of Three Young Dentists Who Are ROCKING Their Careers with Drs. Joseph Blalock, Scotty Blanchard and Luis Philipe Mariusso
11 Sep 2019
Contributed by Lukas
In this week's Thriving Dentist episode, Gary interviews three young dentists, Joe Blalock, Scotty Blanchard, and Luis Philipe Mariusso. They share wh...
Co-Discovery; What is it? When to Use it? Why to Use it? with Dr. Paul Henny
04 Sep 2019
Contributed by Lukas
Co-Discovery is a process that was introduced to the dental profession many years ago by Dr. L.D. Pankey and Dr. Peter Dawson (among others) to help p...
Real-Time Online Scheduling with Weston Lunsford and Keith English
28 Aug 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary interviews two special guests, Weston Lunsford and Keith English, to discuss the power of real-time online schedul...
The Model of an Award-Winning, Multi-Disciplinary Practice with Dr. Nanda Albatish
21 Aug 2019
Contributed by Lukas
In this Thriving Dentist episode, Gary interviews Dr.Nada Albatish on how she has created an award-winning, multi-disciplinary practice named All Smil...
FREE Online CE: Practice Growth Summit (The World's Largest Online Practice Growth Event) hosted by Weave
14 Aug 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary interviews three executives at Weave about their upcoming online CE Event named the Practice Growth Summit....
Lessons From a Dental Company Celebrating 100 Years in Business with Ann Steinbock
07 Aug 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary interviews his friend, Ann Steinbock, VP Marketing and Sales at Whip Mix, which is one of the elite dental compani...
It's Not in the Knowing, It's in the Doing' with Dr. Mike Fling
31 Jul 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary interviews Dr.Mike Fling about closing the gap between knowing and doing. For many people, there is a gap b...
Life After I Sold My Practice to a DSO (and Kept Working There!) with Dr. Nezar Kassem
24 Jul 2019
Contributed by Lukas
In this Thriving Dentist episode, Gary interviews his friend, Dr. Nezar Kassem, about his decision to sell his practice at mid-career to a DSO. They f...
How to Become a Transformational Leader to achieve the Practice of Your Dreams with Dr. Mac McDonald
17 Jul 2019
Contributed by Lukas
Leadership is such a crucial element of a Thriving Dental Practice. In this Thriving Dentist Show, Gary invited his friend, Dr. Mac McDonald, to share...
Courageous Conversations with Katherine Eitel Belt
10 Jul 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary invites his friend Katherine Eitel Belt, who is a master in teaching effective communication, to share stra...
Everything to Consider When Building Your Ideal Office with Bruce Johnstone
03 Jul 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary invited his friend Bruce Johnstone to discuss all the details to consider when building your ideal new dental prac...
Case Conversations that Make it Easy for Patients to Say Yes with Paul Homoly DDS
26 Jun 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary invited his friend Dr. Paul Homoly to share some insightful tips that will help you to improve your case pr...
The Latest Advances in Adult Orthodontics with Dr. Mike DiTolla
19 Jun 2019
Contributed by Lukas
In this Thriving Dentist Show episode, Gary invited his friend Dr. Mike DiTolla to share the advances in the world of adult orthodontics in a dental p...
How LifeSmiles Attracts 65 Quality New Patients Every Month via Digital Marketing with Naren Arulrajah
12 Jun 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary invited his friend Naren Arulrajah to explain the digital marketing plan and activities that Gary uses in his Life...
From Army Dentist to Owning Three Practices with Dr. Richard Low
05 Jun 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary invited his former dental student, Dr. Richard Low, to share his story of how he owned 3practices from bein...
The Difference that 2 Degrees can Make in Your Dental Practice with Weston Lunsford
29 May 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary interviews his friend, Weston Lunsford, to discuss the significance of 2 degrees. Minor changes in course directio...
Technology to Get Paid Faster with Lower Cost while Providing Your Patients a Superior Payment Experience with Bruce Baird DDS
22 May 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary invited his friend Dr. Bruce Baird to discuss the new technology that allows you to escalate patient paymen...
The Science Behind Xylitol and How to Incorporate Xylitol in a Thriving Dental Practice with Nate Jones
15 May 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary Takacs invites his friend, Nate Jones, to discuss all things about xylitol and how to incorporate it in a thriving...
Everything You Have Ever Wanted to Know About Successful Branding with Grace Rizza
08 May 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary interviewed his friend, Grace Rizza, to unlock the mystery of branding and share with you everything she knows abo...
Creating the Remarkable Dental Practice with Fred Joyal
01 May 2019
Contributed by Lukas
In this episode, Gary interviews Fred Joyal, to share information about a new digital course that Fred has created all about how to create a remarkabl...
CBD Oil Applications in Dentistry with Paul Henny DDS
24 Apr 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary interviews his friend, Dr. Paul Henny to discuss the possible applications of CBD Oil in dentistry. They discuss i...
Dental Practice Hero; From Ordinary Practice to Extraordinary Experience with Paul Etchison DDS
17 Apr 2019
Contributed by Lukas
In this Thriving Dentist episode, Gary interviews his friend, Paul Etchison, How Paul successfully opened a scratch practice in 2009 in one of the mos...
The Lip and Tongue-Tie (ankyloglossia) Laser Release Procedure with Ford Gatgens DDS
10 Apr 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary interviews his friend and client, Dr. Ford Gatgens, from Dickson TN, about some things that are producing e...
Embracing Rejection as a Key to Achieving Your Goals with Laura Mach DDS
03 Apr 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary interviews his friend, Dr. Laura Mach to share her unique perspective on why embracing rejection can be an importa...
Keys to Financial Independence with Art Wiederman CPA
27 Mar 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary interviews his friend Art Wiederman on how to achieve financial success. They discuss in detail the best de...
What Americans REALLY Think About Their Teeth with Brian McCarthy
20 Mar 2019
Contributed by Lukas
In this Thriving Dentist Show, Gary interviews his friend Brian McCarthy (Executive Vice President of Dentistry.com) about the content of the online s...
Case Acceptance Tips to Get More Yes's from Your Patients with Dr. Chris Bowman
13 Mar 2019
Contributed by Lukas
In this week's Thriving Dentist Show, Gary interviews Dr.Chris Bowman on increasing case acceptance in your dental practice. They delve deeper into di...
How One Dentist Saved over 50% on CAD-CAM Technology in his Practice with Dr. John Ravera
06 Mar 2019
Contributed by Lukas
Gary invited his friend and client, Dr. John Ravera as a guest on the show to talk about his unique solution to adding CAD-CAM dentistry to his Newpor...
The Less insurance Dependence Mastermind with Gary Takacs
27 Feb 2019
Contributed by Lukas
Naren Arulrajah interviews Gary on how he successfully reduced insurance dependency in his practice, the single most important strategic decision that...
Life Saving Dental Hygiene with Tom Larkin DDS
20 Feb 2019
Contributed by Lukas
It is long past due to get serious about diagnosing and treating perio-disease! Gary interviews Tom Larkin in this episode to discuss the many advance...
Smiles at Sea is Going to Cuba! with Elijah Desmond
13 Feb 2019
Contributed by Lukas
Gary invited his friend Elijah Desmond to talk about his Smiles at Sea Cruises and in particular to share details about some events happening this Oct...
Loving What You Do is the Secret to Insane Success with Dr. Peyman Raissi
06 Feb 2019
Contributed by Lukas
Gary interviews Dr.Peyman Raissi (aka; Peyray) on how he initially started his career as an Associate Dentist with Affordable Dentures and Implants. H...
If Your Marketing Strategy is 'Spray and Pray' Here's a much More Effective Approach with Mark Oborn
30 Jan 2019
Contributed by Lukas
In this interview, Gary invited his long-time friend, Mark Oborn, as a guest on the podcast to discuss the most effective marketing techniques. Gary c...
Why I Decided (as a mid-career Dentist) to Sell my Practice to a DSO with Dr. Nezar Kassem
23 Jan 2019
Contributed by Lukas
DSO's (Dental Service Organizations) are the fastest-growing segment in dentistry today. It is common today for Dentists to be approached by DSO's loo...
Best Strategies for Paying Off Your Dental School Loans as Soon as Possible with Mark Johnson
16 Jan 2019
Contributed by Lukas
Gary invites Mark Johnson to share the best strategies for paying off your dental school loans as soon as possible. They discuss the best time to star...
How I Attracted 1,000+ New Patients in Less Than 3 Years Using Instagram with Dr. Brian Baliwas
09 Jan 2019
Contributed by Lukas
Gary invited Dr. Brian Baliwas to share how he attracted 1000+ new patients in less than three years using Instagram. Brian is one of the progressive ...
Health and Wellness Hacks to Make 2019 Your Healthiest Year Yet with Dr. Uche Odiatu
02 Jan 2019
Contributed by Lukas
Gary interviews, Dr.Uche Odiatu on Health and Wellness Hacks to make 2019 your healthiest year yet! Maintaining good health is very important if you a...
Training and Investing in Developing your Team with Laura Hatch
26 Dec 2018
Contributed by Lukas
A high-performance team is a requirement if you are going to develop a world-class dental practice. Gary invited his friend Laura Hatch as a guest to ...
Lessons from Competing in the 2018 Ironman Triathlon World Championships with Dr. Brett Kessler
19 Dec 2018
Contributed by Lukas
Gary interviews Dr. Brett Kessler to talk about the lessons he learned from competing in the 2018 Ironman Triathlon world championships as he competed...
The Indirect Path to Success and the Importance of Gratitude with Dr. Nikki Green
12 Dec 2018
Contributed by Lukas
Gary invited his long-time client and friend Dr. Nikki Green to share her experiences developing a thriving practice. They discuss the temptation that...
A Fee-For-Service Success Story with Dr. Drew Byrnes
05 Dec 2018
Contributed by Lukas
Gary interviews and Dr. Drew Byrnes on his decision and pathway to own a fee-for-service practice. Throughout this interview, Drew shares how he has b...
Lessons from the World of High-End Retail and from Disney that Can Be Applied to Your Practice with Andre Shirdan
28 Nov 2018
Contributed by Lukas
Gary invited his friend Andre Shirdan to share some amazing tips on how to develop a thriving practice by implementing lessons he learned in high-end ...
Can You Hear Me Now? The Issue of Hearing Loss in the Dental Profession with Dr. Sean Tomalty
21 Nov 2018
Contributed by Lukas
Gary invited his friend Dr. Sean Tomalty as a guest to discuss the incidents and causes of hearing loss among Dentists and Team Members and how to red...
Five Things I Would Do Differently If I started All Over on Monday Morning with Dr. Steve Rasner
14 Nov 2018
Contributed by Lukas
Experience is such a wonderful teacher! In this Thriving Dentist Show, Gary invited his friend Dr. Steve Rasner to share his thoughts on the 5- specif...
Voices of Dentistry 2019 Podcast Summit, Work/Life Balance and Seasons in Your Career with Dr. Mark Costes
07 Nov 2018
Contributed by Lukas
Mark Costes is one of Gary's amazing friends in dentistry, and he invited Mark as a Guest on the Show for a fun conversation covering a range of topic...
Save Lives by Implementing Airway Dentistry with Dr. Mark Montgomery and Dee Dee Reid
31 Oct 2018
Contributed by Lukas
Gary invited his long-time friends Dr. Mark Montgomery and Dee Dee Reid, as Guests on the podcast to share their wisdom and passion to share the respo...
How to Uplevel Your Practice with Improved Patient Communication, Technology, Leadership & Analytics with Josh Weiner
24 Oct 2018
Contributed by Lukas
Gary invited his business mentor, Josh Weiner, as a Guest on the Thriving Dentist Show to share his perspective on how to raise the level of performan...
The Best (and Worst) Practices in Practice Transitions with Rob Montgomery
17 Oct 2018
Contributed by Lukas
Gary invited his friend Rob Montgomery as a Guest to share what he has learned in over 23 years of experience successfully guiding Dentists in Practic...
The $10,000 A Day Dentist with Dr. Bill Williams
10 Oct 2018
Contributed by Lukas
In this Thriving Dentist Show, Gary interviews his long-time friend Dr. Bill Willams to discuss how to become a highly productive Dentist. Rising prac...
Busting Loose from Insurance Dependence with Gary Takacs
03 Oct 2018
Contributed by Lukas
Gary shares his experience of radically reducing insurance dependence in his dental practice in Phoenix, AZ. This episode will help you learn the dirt...
The Dental Connection to the Opioid Crisis with Leslie Fang MD
26 Sep 2018
Contributed by Lukas
Gary invited his friend, Leslie Fang MD, to discuss the dental connection to the opioid crisis. The misuse of and addiction to opioids (including pres...
Introducing Dentistry.com; A Noble Project to Get More People to Visit the Dentist! with Brian McCarthy
19 Sep 2018
Contributed by Lukas
Despite all the amazing advances in dentistry, we are not doing so great on getting more people to visit the Dentist. Gary invited his friend Brian Mc...
How Dr. Anissa Holmes Built a World-Class Practice in Jamaica with Facebook Marketing
12 Sep 2018
Contributed by Lukas
Dr. Anissa Holmes has developed and grown the premier dental practice in Jamaica via digital marketing and specifically through the strategic use of F...
How to Collect Everything You Produce and Do So In a Patient-Friendly Manner with Andy Cleveland
05 Sep 2018
Contributed by Lukas
It can be extremely frustrating to do dentistry and not get paid! In this Show, Gary invited his friend Andy Cleveland to discuss how to master paymen...
'Do Data Like the Big Guys' with Weston Lunsford
29 Aug 2018
Contributed by Lukas
Knowing your practice data is a requirement to develop a thriving practice today. Gary invited his friend Weston Lunsford to share a formula for pract...
How a Community of Like-Minded Dental Professionals will Lead You to Greater Success with Dr. Paul Goodman
22 Aug 2018
Contributed by Lukas
Many Dentists experience isolation in their careers, and a supportive community of colleagues can make a big difference in the satisfaction you experi...
Living the Dream of Practice Ownership with Dr. David Stern
15 Aug 2018
Contributed by Lukas
Owning your practice is the best possible career path! To share a success story about one young Dentist's path to practice ownership, Gary invited Dr....
Training Your Dental Assistants to their Full Potential with Mary Beth Bajornas and Missy Fryer
08 Aug 2018
Contributed by Lukas
Dental Assistants are such a vital part of a thriving dental practice! Gary invited his friends, Mary Beth Bajornas and Missy Fryer, to talk about how...