[25:07] When used effectively, metaphors are magic spells of communication, visual eye candy that cements the connection between you and your audience while doubling as powerful tools of persuasion. In this episode, we speak with speaker and author Oscar Santolalla who enlightens us on how and why we can use metaphors in our presentations. You'll also learn how to create your own metaphors using the four-step method Oscar describes in his article entitled, Metaphorically Speaking: Use visual language to build a bridge between you and your audience in the March 2022 issue of the Toastmaster.Originally from Peru, Oscar Santolalla lives in Helsinki, Finland. He is a speaker, author, coach, and Sales Engineer and Trainer for Ubisecure. His mission is to help people in technology companies present better, inspire others, and sell more.Oscar has authored 2 books: Rock the Tech Stage (which includes a section on Metaphors) and Create and Deliver a Killer Product Demo. He also hosts Time to Shine, a podcast about public speaking, as well as his company's podcast, “Let’s Talk About Digital Identity.” Oscar is a member of two Toastmasters clubs, Finlandia Toastmasters and Northern Stars. Find Oscar at RockTheTechStage.com or on LinkedIn.

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