Visual branding and digital marketing expert Irina Leoni has a fresh perspective on personal branding that is shaking things up for business owners. In today’s customer culture, businesses can no longer rely on logos and graphic design to communicate with their ideal clients. To break through the digital noise, entrepreneurs need to master their visual brand identity. That’s where Irina comes in. A first-generation American immigrant, Irina came to the United States 15 years ago from Latvia with her newborn son. Building a business from scratch may be part and parcel of “the American dream,” but for Irina, the process was one of unexpected discovery and imagination. Her Eastern European roots contributed to a unique visual aesthetic she knew could change the face of digital marketing for her clients. Now, she helps business owners create personal branding platforms with visual impact that...

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