#27 - Building Tourism Businesses: Training, AI & Community

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Recorded23 Oct 2025

Publisheranchor.fm ↗

Handlerec:12590732

Show notes

Join Peter Pilarski as he sits down with Deneen Allen, founder of Pure North Canada and Firecircle, to explore the critical gaps in tourism training and how AI is reshaping the industry. Deneen shares insights from nearly 30 years in tourism development, revealing why operators struggle with market context, brand storytelling, and operational design, and how The Firecircle's 5x5 Method addresses these challenges.

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