If your consulting business runs on what you know, AI just made your product nearly free. Here's what to sell instead. I've generated nearly two million dollars from coaching and consulting, and in this episode I walk you through the three-part strategy I use now that information is a commodity: the four ways to make yourself impossible to replace, the three keys to a message that cuts through an overloaded market (plus the "I help X get Y through Z" framework and how my own message evolved from "get more clients" to the boutique business model), and the grow, nurture, invite system every consulting marketing strategy runs on, with the exact tactics I use in my business today. If you're a consultant who's competing on price or blending in, this one will show you where the real value is. Ready to dive deeper? → Find out what's stopping your business from growing (60 seconds) → Explore working together

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related